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08.09.2014
In KLM’s own words: “Throw away those boring luggage tags and give your baggage a new look by designing your own, unique tag. With the campaign KLM aims to create brand awareness and acquire e-mail addresses. The personalized KLM label is also a smart branding tool, since passengers flying with other airlines will have a KLM-branded luggage tag attached to their luggage, which is for example visible when their bag is making its turns on the baggage carousel. Update 10 May 2010: KLM is currently running another ‘luggage tag’ campaign, this time for Facebook users in 21 European countries and in North America (United States, Mexico, Canada). So-called low-cost airlines may catch the eye of budget-conscious business travelers, especially in fast-growing markets like Brazil, Colombia and Mexico. Azul Linhas Aereas — Azul Airlines — on approach at Santos Dumont Airport in Rio de Janeiro. Other Services: Azul offers free ground transfers aboard WiFi- and TV-equipped buses between Navegantes airport in Santa Catarina state, Brazil, and the City of Blumenau, and between Viracopos-Campinas airport and six different points in the state of Sao Paulo.
Best Services: Travelers looking for extra space and better service should book Comfort Class, available only on international flights.
Gol On Air, the airline’s entertainment portal, provides access to inflight entertainment for passengers with tablets and smart phones. Other Services: Gol offers a free shuttle bus service for ticketed passengers between Congonhas and Guarulhos airports in Sao Paulo, and between Navegantes airport and downtown Blumenau in Santa Catarina state. Best Services: Travelers looking for the best seat should buy the Pase VIP, priced at 125 pesos, which allows priority boarding and first dibs on seats, which are not assigned. Best Services: Passengers who want to select their seat before boarding pay between 39 and 189 pesos, depending on the length of the flight, for premium seats with more space.


If you're passionate about travel to South America, Central America, Mexico, the Caribbean and beyond, then you've come to the right place for travel tips, hotel reviews and travel videos. Anyone who subscribes to KLM’s email newsletter is provided with two free personalized luggage tags. You can use a photo of your family, your favorite destination, or, to make it easier, you can choose from one of the images pre-selected by KLM. In recent years, KLM has held similar ‘luggage tag’ campaigns in countries such as The Netherlands, UK, France, and Japan, where they proved to be very popular. To increase the KLM fan base on Facebook, Facebook users can order their own personalized luggage tags when they become a fan of the airline.
Raymond is a frequent presenter at in-house trend sessions at airlines and airline suppliers around the globe, as well as at industry events such as the Aircraft Interiors Expo and Future Travel Experience. But these alternatives to the mega-carriers are far from consistent in terms of the travel experience they offer.
It includes priority check-in and boarding, access to the international VIP lounge, a 50% bonus on miles accrual, and a 15-kilo extra baggage allowance. Located near emergency exits, they can be purchased at the time of booking for 10 or 20 reais, depending on the length of the flight. To appeal to business travelers, the company has a loyalty program, Club Interjet, as well as a managed corporate travel program called BusinessJet.
The VivaExpress option, priced at 75 pesos, adds priority check-in (for a limited time, it’s included free with Pase VIP).


The carrier divides its fares into two categories; VivaLight allows for just one piece of carry-on luggage, weighing a maximum of 10 kilos. Travelers may choose their seats at no additional charge if they do it online within 72 hours of domestic flights and 24 hours before international flights. He's worked with some of the biggest consumer, in-flight and travel trade publishers that cover Latin America.
After ordering their labels, participants can also join the airline’s ‘Picture yourself on KLM’ contest where they can win two tickets to any destination that KLM flies to. Read on to help unravel the intricacies of the discount airline industry in Latin America, learn how to get the best class of service from each of the biggest carriers and determine whether it’s worth the price to fly.
On board, passengers receive a cdomplimentary hot meal, snacks, beverages and amenity kit (Gol normally charges for meals and snacks). Travelers can also block the middle seat, to guarantee that no one sits next to them, for prices starting at 25 reais, on flights between Rio de Janeiro‘s Santos Dumont Airport and Sao Paulo-Congonhas Airport, Brasilia and Vitoria, Espirito Santo state.
Passengers flying with a Flexible Fare or Smiles Any Day ticket don’t pay extra for Special Seats. If you buy a VivaLight ticket and then decide to bring an additional piece of luggage, the charge is 40,000 pesos online, via the call center or at a travel agency, or 80,000 pesos at the airport.



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