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Market research firm Millward Brown has  published its annual BrandZ study, ranking the world’s leading brands. Most people write about brands to share their experiences, to offer advice, and to praise a brand. Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. Samsung is successfully outpacing Apple in a significant number of markets by positioning as a cool, well-priced alternative to the ubiquitous iPhone.

Between 2006 and 2012, a period that saw the economies of most countries around the world challenged with high unemployment and generally unfavorable conditions, the total value of BrandZ top 100 increased 66 percent. In fact, brands in the same category, but with radically different personalities, can succeed. The study ranks the world’s brands by their dollar value (based on financial data, market intelligence and consumer measures of brand equity).
The key is to understand your brand’s personality and be consistent in your messaging.

This was extraordinary – especially since its visionary founder, Steve Jobs, died last year. A company cannot stop innovating because even a strong brand will suffer when you create average or below average products or services.

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