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28.12.2014
The new service between Miami and Milan will be operated as part of American’s joint business agreement with British Airways and Iberia.
Utilizziamo i cookie per essere sicuri che tu possa avere la migliore esperienza sul nostro sito senza utilizzarli mai per fini commerciali. American’s First Boeing 777-300ER, N718AN, seen at DFW Gate D-23, the day of departure flew the inaugural flight. On January 31, 2013 American Airlines launched their first Boeing 777-300 ER into service with attention that rivaled any airline’s launch of a new type in recent memory.
American Airlines pioneered nonstop Transcontinental flights in 1953 with its Mercury Douglas DC-7 service. But the headwinds seemed to far outweigh the tailwinds and finally on November 29, 2011 American filed for Chapter 11 bankruptcy becoming the last U.S. It may be hard to remember, but since the beginning of commercial aviation: American was an innovating pace setter in the industry, and generally a profitable one at that.
Along the way, they acquired numerous airlines such as Trans Caribbean, AirCal, RenoAir, and finally TWA.
With that spirit of innovation and comeback even in the face of severe turbulence, American chose to move forward even before the Chapter 11 filing.
On July 20, 2011 American ordered $13 billion worth of 460 narrow-body Boeing and Airbus aircraft, the largest commercial aircraft order in history. The long in the tooth vintage 1980s and 90s era cabins received much attention as well new extended legroom Main Cabin Extra, a new transcontinental Flagship Business and First Class product with lie-flat seats, a new long-haul Business and First Class product debuting on today’s 777-300 flight, and new leather seats in economy. Almost 2 years after placing the order, on December 11, 2012 Boeing delivered the first 777-323ER to American. This proposed new American livery, designed by Anthony Harding, gained a lot of traction in the Blogosphere. After a tough fall, American began to gather momentum in its operational and financial results.
At the appointed hour, a stream of a pre-produced video began featuring CEO Tom Horton recounting the history of American and its progress in reinventing itself and then with the CEO’s words, “Since placing our landmark aircraft order in July of 2011, we’ve been building anticipation toward a moment in time when the outside of our aircraft reflects the progress we’ve made to modernize our airline on the inside”, a computer graphic montage of the Boeing 777-300ER with the new look appeared on-screen.
The 777-300ERs were spirited out the night before the reveal for their visit to the paint shot with the first returning painted the Sunday before the inaugural. American’s CEO Horton only tipped US Airways CEO Doug Parker the night before that the reveal would be the next morning, but was quoted as saying the US Airways team did not see it before nor have any input. The World’s first look at American’s new branding was on this computer generated of the new Boeing 777-300ER as they had not been painted in the new livery at the time of the debut. The new Futurebrand designed livery features a silver mica paint that was chosen as a way to maintain the heritage of the unpainted aluminum look. A Boeing 737-800 surprisingly, instead of the new 777-300ER Flagship was the first airliner painted in the new livery. Initial reactions to changing icons like American’s iconic Eagle or United’s Sal Bass designed Tulip are often very critical, so this was to be expected. Two years and three days after American Airlines placed a monumental order for new airplanes, the carrier on Tuesday picked up the first of the 260 Airbus aircraft from that order. American chairman and chief executive officer Tom Horton led a delegation of airline people to Hamburg, Germany, to pick up an A319, the smallest of the order of Airbus and Boeing airplanes scheduled to arrive over the next decade or so. The last time American took delivery of a new Airbus, it was 1993 and the airline was taking the last of 35 Airbus A300-600Rs it had ordered in the 1980s. We had a story in the Dallas Morning News on Tuesday in which we talked about American’s philosophy to provide a lot of in-flight entertainment. The Dallas Morning News writes about items of interest to travelers and the aviation community.
I had a great time on the Qatar A350 inaugural from Doha to Frankfurt last month -- there is something special about being on inaugural flights. There is a return flight from ORD -DFW Flt 2320 on 787-8 from 1210pm arriving just before 3pm into DFW. American AirlinesAmerican Airlines rolled out a new logo and look for its planes this morning. The announcement, made in a video featuring CEO Tom Horton, heralds a new day for the airline. The airline plans to take delivery of 60 new aircraft this year, and it will start flying the Boeing 777-300ER on January 31.
With the new year, a new plane, and a better financial situation, now is a good time to unveil an updated look for a brand whose image has lost much of its luster in recent years. The second reason for the livery change is practical: American is adding the Boeing Dreamliner (which has been grounded around the world due to safety concerns) and the Airbus A320 to its fleet.
Because both planes use composite materials, not aluminum, American's simple, polished metal look is no longer an option: The new aircraft have to be painted. The new logo is a simplified, abstract take on the airlines' eagle mascot, which has been updated several times since the first version was introduced in 1934.
Although the Department of Transportation’s (DOT) rule applies to all reservations made seven days or more prior to the flight’s scheduled departure time, American Airlines has had their free hold option available ever since the rule was mandated in 2011 until this week (at least that’s when I noticed it had disappeared).


Note: American Airlines is the only airline that I’m aware of that allows consumers to hold a reservation without a credit card for 24 hours, making it much easier to cancel. Advertiser Disclosure: The credit card offers that appear on this site are from credit card companies from which this site receives compensation.
Editorial Note: The editorial content on this page is not provided by any bank, credit card issuer, airlines or hotel chain, and has not been reviewed, approved or otherwise endorsed by any of these entities.
Much more than just a new aircraft joining the fleet, It signifies the re-birth of an iconic airline. On the face of it, even though American became the first operator of the 777-300 in the United States, this event would almost seem overkill if for that reason alone. Worth to Sao Paulo, Brazil in the author’s view is one of the most significant in the airline industry in years because it is about something much bigger than just the launch of a new airliner, it’s about the re-birth of a proud American institution that happens to bear the name of our country – American Airlines.
After becoming the world’s largest airline with its 2000 acquisition of TWA, the 2000s were not kind at all to the Silver Bird. On September 11th, 2 of American’s airliners, their crew, and passengers were forever lost in the atrocities of this horrible day. American was left with a barrage of serious problems: a revolving door in the executive ranks, fractious management and labor relations, dwindling market share, increasingly massive financial losses as their competitors recorded profits, devastating operational problems of which many were self-inflicted, an aging fleet, outdated and stripped down in-flight passenger service, soaring operating expenses, declining bookings, and a very unsympathetic press that at times almost seemed on a witch hunt. In many ways, American virtually wrote the history of the airline industry: American introduced the airliner that changed aviation, the Douglas DC-3.
Of even greater significance, American introduced the first airline computer reservation system, Sabre, back in 1961.
This fleet renewal, designed to replace the aging MD-80s, 757s, and 767-200s, consists of 200 aircraft from the Boeing 737 family: The 737-700, 800, 900ER, and the new ultra fuel-efficient 737 Max (which it launched). Even after the bankruptcy filing AA continued other upgrades such as Wi-Fi across the domestic fleet and international satellite Wi-Fi for international flights, new Boeing Sky Cabin equipped 737s at the rate of approximately 3 per month, Samsung Galaxy tablets for use by premium passengers for in-flight entertainment and by flight crew for a myriad of flight information, in-fight streaming of movies and video content, and innovative new pricing options called “Choice”.
Power on demand throughout all new aircraft and cabins would become the exception rather than the rule. The plane, sans fanfare was ferried in its still anonymous scheme from Everett’s Paine Field to the DFW base and quickly placed in a hanger.
It reported revenue of $24.9 billion in 2012, the highest in company history and a full-year operating profit of $494 million, excluding special items, a $749 million improvement over 2011. There have been rumors for years that the airline’s 1968 era and virtually unchanged since then, signature polished aluminum look and Massimo Vignelli’s stylized Eagle would be replaced. When the first 777-300 ER (N717AN) rolled out in late October, 2012, with a gray fuselage and white tail, it virtually confirmed a new livery was in the works. As an aside, Virasb Vahidi, American’s Chief Commercial Office revealed to Dallas TV station WFAA that the new look and logo had been finalized a year ago. American said that by the end of 2013, they expected a third of the fleet to features the look with all planes completed within 5 years.
Just beyond the flight deck, the updated Eagle insignia features the beak pointing right with a blue and red geometric shape flanking it on top and bottom.
Others went so far as to compare it to Aeroflot (due to the abstract flag design concept on the tail and silver fuselage paint) with many questioning why some iteration of the classic and beloved Eagle icon wasn’t used on the tail. It was flown in stealthily the morning of the announcement and put on display for employees and press in a hanger in front of an unpainted 777-300ER.
In my opinion, the new “Soaring Spirit” look is necessary upgrade given the need of American to re-position itself in the minds of the flying public. It started with the Boeing 777-300ERs that American began flying last winter, and it is continuing to its new narrow-body airplanes that will be arriving, the A319 and A321 and Boeing 737-800s. In bankruptcy, American affirmed the Airbus and Boeing deals with, we’re told, better terms that in the original agreements. Your comments are subject to our Terms of Service and the privacy policy and terms of service of your social network.
American Airlines took delivery of its first 787-8 this week and has just published its inaugural flight -- from Dallas to Chicago on 07, May 2015. That’s a huge disappointment since I use this option often — especially when I’m using miles for reward tickets as their inventory changes drastically on last-minute tickets. I conquered my fear (long story) and now I travel to 20+ countries a year sharing my firsthand knowledge, tips and deals with friends, family and readers. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).
Opinions expressed here are author's alone, not those of the bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.
After all, American began 777-200 flights back in 1999 and the first 777-300 was first delivered to an airline, Cathay Pacific back in May, 1998. TWA and American merged during an economic downturn and by most accounts, the merger was anything but an unqualified success.
As if things couldn’t get any worse, the world’s airline industry hemorrhaged with the U.S. On top of that, US Airways began aggressively pursuing a merger, securing an agreement with the pilots unions.


The first non-stop transcontinental services were flown by American in 1953 and then they pioneered the first regularly scheduled domestic jet services in 1959. From Airbus, a company previous management had vowed never to do business with again, American ordered 260 aircraft from the Airbus A320 family including the 320, 320 Neo, and new 321 which would become the new Transcontinental Flagship with a game changing cabin experience beginning in November, 2013. American also confirmed its order for the arrival of 787-8 and 787-9 Dreamliners commencing in 2014-15. A second 777-300ER (N718AN) was delivered quietly on December 19th with the next 8 following in 2014. These were impressive, especially given the operational issues of the Summer and Fall and losses cased by Hurricane Sandy. The blogosphere went abuzz with speculations and designs of what that might look like, but American kept this as tight as a state secret. In true cloak and dagger form, while everyone was expecting one of the 777-300ERs to be the first painted in the scheme, a Boeing 737-800 arrived stealthily that morning from Victorville, CA emblazoned with the new look. Many pundits openly hoped that if there is indeed a merger with USAirways that the airline would change course.
The 777-300ER flew out later that day for painting in Victorville while the 737-800 went on a tour of American’s hubs. Upon seeing it in person I found it quite striking and believe it will grown on people, though certainly not everyone agrees. Then came the 2012 “Summer of Discontent” with flight cancellations and operations disruptions that sent customers into the arms of their competitors and who can forget the seats onboard a few 757s becoming unbolted during flights. Under their controversial but genius CEO Robert Crandall, American became the leader in dynamic pricing and computerized yield management as well as cost control, which made the airline very profitable.
Initially ordering 2 and then upping the order to 10 with options to covert other Dash 200s, AA would initially use the 777-300 ER on super high density premium routes to South America and London from their major hubs at DFW, MIA, LAX, ORD, and JFK. Unlike many airlines that wait for exiting from bankruptcy before announcing upgrades, American announced many of these changes from the outset of its reorganization and continued throughout the proceedings even during the US Airways merger discussions. These planes were delivered a bit late, reportedly due to the new Zodiac UK First Class seats not being ready in time postponing the inaugural from early January 2013 to January 31.
Suddenly in the early morning hours of January 17, 2013, American Airlines sent out a press advisory that the new look and livery would be introduced to the world at 9:00AM CST that same day with a live webcast.
It is evocative of the Pan Am “Billboard” look of the 1980s and was one of the rumors that turned out to be correct. Unsurprisingly, the classic 1968 logo’s designer Massimo Vignelli was the harshest pundit saying in “Business Week” that “the new logo has no sense of a permanence.
Virtually everyone agrees, however, that a new livery is just paint and “window dressing” so the real test would be the airline’s new product on the ground and in the air.
Boeing’s two stretch variants of their venerable cash cow, the 777, easily have become the type’s most popular versions with over 680 orders and deliveries between them out of the entire 777 program’s 1,380 orders and deliveries. Smith, along with an American 707 Astroliner, appeared on the cover of Time Magazine for this honor. They were even the first airline to introduce a wireless app back in 1999 on the Palm Pilot, long before they were in vogue. London Heathrow was announced as the initial destinations, but perhaps in a nod to the importance of Latin America and particularly economically booming Brazil, Sao Paolo became the inaugural destination. A 3rd 777-300ER was delivered in early January while its stable mates made a few proving trips, including the MIA hub to test the IFE and Satellite Wi-Fi. These elements were generally well received as “elegant”, “clean”, and “a needed update”, though some did compare the new logo to that of Greyhound Bus.
Under the category of “no good deed goes unpunished”, this decision would come back to haunt American for years.
If the one unthinkable collapses of majors like Pan Am and Eastern occurred, could American meet the same fate? American was the launch customer for other airline types such as the Douglas DC-10 (which was based on their specifications) and the blazingly fast Convair 990. The first 2 777-300ERs delivered are scheduled to only be deployed on this route through March until London Heathrow is added.
In an era of smaller airliners, American inaugurated the 777-300, the largest new airliner by a U.S. Smith hated painted aircraft, and refused to use any liveries that involved painting the entire plane. The tail itself, with its 11 red and white stripes and 7 blue bars echoing an American flag met with decidedly mixed reaction.
With new aircraft like the 787 Dreamliner and Boeing 737 Max coming online having more composite surfaces, the unpainted look technically would no longer be possible.



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