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Study Debrief
This experiment examined the social dynamics that can hinder the adoption of sustainable forestry practices — such as Continuous Cover Forestry — in a controlled and simplified decision environment. In particular, we studied how individual decisions are influenced by expectations about others' choices.
We also investigated the effect of communication messages that emphasise moral responsibility — such as treating others as one would like to be treated — on these interactions. The aim was to understand whether such messages can encourage more sustainable choices.
Finally, the study explored how these dynamics and communication strategies may influence voting behaviour and policy preferences related to forest management.
All decisions were anonymous and will be analysed only in aggregate form. Thank you again for your time and contribution.
Click below to complete the study.
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