You and your rivals make extra revenue for every unit of data received in the sharing decision. All units of data you have access to will be added up and will be multiplied by a certain revenue factor giving you your base revenue.
Base revenue = (Your data + data shared with you) * revenue factor
The average of your rival's base revenue multiplied by a competition factor will be deducted from your base revenue giving you your profit.
Profit = Base revenue – competition factor * average base revenue of rivals