Suppose you can issue one such ticket to another (anonymous) person. In a sense you will be acting like a bank to this person: you will have to pay out (with your own money) the cash reward to the owner of ticket {{ coupon_name }} (of course the result of the draw remains unknown for now).
The other person must pay you to get the ticket. On the next screen we will present you with several possible prices and you have to answer if you would ISSUE this ticket at that price.