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    ASCD
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         ASCD is a nonprofit organization that creates practical, timely, and affordable professional learning resources.
        Their mission is to help educators and instructional leaders provide students with a modern, equitable, and high-quality education.
        ASCD distributes core professional development insights through content such as their books, Educational Leadership (EL) magazine, blog posts, podcasts, webinars, and more.

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        Among their other services, ASCD provides personalized professional learning services and conducts professional learning workshops.
        They have also developed the Witsby app, a mobile-optimized professional learning platform that aims to modernize how educators learn, lead, and thrive.
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  Since its inception (80 years ago), ASCD has been looking out for the educators’ well-being and has always been focused on acting in educators’ best interest. Therefore, it has remained exclusively as a nonprofit organization and has focused most of its efforts in developing services that are tailored to specific districts’ needs.

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   ASCD’s professional learning services are highly personalized: they are based on meeting districts where they are, and grounded in the understanding that differentiated learning is just as essential for adult professional learners as it is for their students.

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Similarly, one of the foundational principles of the Witsby app is recognizing that professional learning should be understood as an individual and differentiated process. Hence, at its core, ASCD service offering has always been “educator centric” and aimed at prioritizing user needs.

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