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96%

The following questions no longer refer to the online shopping scenario. Instead, they refer to you and your personal experience. Please answer them accordingly.


Strongly disagree Disagree Somewhat disagree Somewhat agree Agree Strongly agree
Getting very good quality is very important to me.
I make special effort to choose the very best quality products.
I buy as much as possible at sale prices.
I look carefully to find the best value for the money.
I am impulsive when purchasing.
Often, I make careless purchases I later wish I had not.
There are so many brands to choose from that often I feel confused.
All the information I get on different products confuses me.
The more expensive brands are usually my choice.
I prefer buying the well-known brands.
I enjoy shopping just for the fun of it.
I try to minimize the time I spend with (online) shopping.
For this question, please select 'Strongly disagree'.
Once I find a product or brand I like, I stick with it.
I change brands I buy regularly.

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