Imagine you're searching for a new TV on an online shopping site like Amazon or Best Buy. To help you choose the right one, picture yourself reading customer reviews on the online shopping site from people who have already bought a TV.
On each of the following pages, you will be presented with two of such customer reviews side by side. For each of the 19 pairs, choose the customer review that you would find more helpful in making a purchase decision. Then confirm your choice by clicking the 'Confirm selection' button.