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The general area of business for this research is Marketing. We are studying how communicating the uncertainty of a predictive AI model to users impacts their trust and use of AI.

We trained an AI model that suggests prices to maximize profit to hosts on a short-term rental platform. We then computed different measures of uncertainty for this model. In each of our treatment groups, we studied the effect of providing none, one or more of these model uncertainty measures to users on how they use the AI's suggested prices in their actual pricing decision.

From a managerial perspective, this study can demonstrate how AI predictions can be effectively communicated to users in different recommendation systems.

Please press next for this experiment to finish.

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