These supervisors must also anticipate to work with area agents as well as advertising and marketing or advertising specialists each day. Knowledge of B2B advertising and marketing practices in producing and also automating material and nurturing new lead resources, along with data source management, is essential for this placement. The VP of advertising will usually have a study team that evaluates the effectiveness of current marketing programs, and also produces suggestions for future item advancement. They are generally responsible for proving the roi and also providing of advertising methods to various other executives and also the board.