These supervisors should additionally anticipate to work with field representatives and also marketing or advertising and marketing experts every day. Knowledge of B2B marketing practices in producing as well as automating web content as well as nurturing brand-new lead sources, along with database management, is essential for this position. The VP of advertising will typically have a research study team that reviews the efficiency of present advertising and marketing programs, and also generates ideas for future product advancement. They are normally in charge of confirming the roi as well as offering of advertising strategies to various other execs and also the board.