These supervisors should likewise anticipate to deal with area representatives as well as advertising and marketing or advertising professionals daily. Understanding of B2B advertising techniques in creating and automating content and supporting new lead resources, as well as data source management, is vital for this position. The VP of advertising and marketing will normally have a research study team that reviews the efficiency of current marketing programs, and creates suggestions for future product growth. They are generally responsible for proving the roi and presenting of advertising strategies to other executives and also the board.