The Matter At Hand:  The Pokemon phenomenon

The Message:  Examining the worldwide prevalence of Pokemon is especially crucial now with the release of Black and White, but South Park hit the nail on the head early on by exaggerating the intentions of Japanese businessmen behind the game, and the way youth fads play out.

And it's true.  The only way to make something truly uncool is to have our parents love it.  I'm looking at you, Facebook.