So the new Kindle is awesome. Perfect size, great screen, access to an insane number of books. It's the top of the e-reader heap. So imagine how depressed you would be if you got an Cool-ER E-Book Reader in your stocking instead. This double ripoff works like a bargain Kindle, looks like an iPod xerox, and sells for a whopping $250. And guess what? You have to buy your books from the coolebooks.com store, which is more expensive than Amazon and has way less books. Friends don't let friends buy crappy knockoffs.