Alamo Drafthouse hosted an advance screening of Iron Man 2. Attendees were greeted by surprise visitors, Jon Favreau & Robert Downey Jr. Following the screening Jon Favreau DJ'd an after party at the Alamo Drafthouse's bar/karaoke/bowling alley/restaurant, the Highball (Read Jordan Hoffman's coverage of the event!)
Justin Ishmael: Iron Man 2 was a really weird one because we originally didn’t have Tyler on it. We woke up on a Monday morning and we had a fully finished Iron Man 2 poster in our inbox. I guess he just watched one of the trailers and got really excited. It was like Christmas morning where you wake up and there’s this amazing thing you weren’t expecting. Our response: "holy crap!"
We sent it to Paramount and they said "of course you can do that.” There were only a couple of changes to be made. You remember in the trailer, Whiplash had all the magazines pasted up on the wall? It had Rolling Stone with Tony Stark on it. We had something like that in the poster which involved a lot of logos. We had to take those out and we had to remove Randy's Donut, but other than that it was completely finished when he sent it to us. Then we did a metal variant.
Justin Ishmael: It wasn’t like we didn’t want Tyler on Iron Man 2, but he was busy. He surprised us and went, “Here you go. Here’s a finished one.” So that was a big surprise and we were very, very thankful of that. And that showing [at the Alamo Drafthouse] was cool, too, because Jon Favreau and Robert Downey Jr. were there. I guess it was the official/unofficial premiere. It was the second group of people to see it. An incredible night.
