When two men go at one another in a close quarters space like an elevator, it's not so much a fight as it is an absusive slow dance. Like the kind you did in middle school, except you're actively trying to kill each other.
In order to impersonate him, Bond confronts Peter Franks in a rather violent manner, beating the smuggler to death and convincing Tiffany Case that he had just been assaulted by the infamous MI6 agent James Bond. The old switcheroo!
