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What is the difference between PPC vs Social Media vs Organic Traffic?
What makes things even harder is the number of marketing strategies out there, all of which claim to be better than the rest at driving hordes of users to your website.
Today, I’m going to compare two of the biggest strategies out there: organic search marketing and paid search advertising.
Organic search results are determined by search engine algorithms and are based on the merits of each site.
Paid advertisements sit alongside organic results and are bought rather than earned.
So which is best?
Well accorning to Mark Hughes at Tutora (source: https://tutora.co.uk)
“The holy grail is of course a steady stream of free organic traffic. However, this requires a serious investment in time, and can take months, even years, to bear fruit.”
“Paid traffic will of course cost money upfront, but it does have a key advantage over organic traffic: it’s quick. If you need to grow your topline quickly, this shouldn’t be overlooked! It also offers a way to get instant feedback on whether you are doing the right thing (hands up those who have spent months on an organic marketing campaign only to find out it was doomed from the start).”
While organic search marketing is undoubtedly effective, it is a long-term strategy.
It relies heavily on producing great content and having enough people discover it to build the top of your funnel. While they will often be stronger leads, this requires a lot of content (which is time-consuming in itself), and they could stumble across it a year or two later.
Paid marketing, such as Adwords or Facebook Ads, is all about getting the message out there now.
Question:
How much does SEO cost?
Answer:
The real answer to that, is how much are you ready to invest. Many websites in local markets are worth $1MM at least in business potiential. How much would you invest to secure that? Our miniums are $10k for a complete year round campaign.
Question:
Isn't Search Engine Optimisation dead. SEO is a waste of money? Facebook is more popular.
Answer:
Well, did you know that Google still refers over 60% of all internet traffic around the world, would you turn your back on that? How about the fact that your customers will always search or Google you, your brand, and your services before deciding on a purchase. Free Google traffic is the holy grail for your business. Don't miss out on all that authority and revenue, because SEO is not the "latest thing".
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