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Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results. That 30 seconds of silence is what people effectively get out of your communications if your message does not directly address their needs.
Marketing strategy is sorting out who your audience actually is, and then finding out what has meaning for them. Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively.
Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively (everyone’s marketing budget is limited).
If what I’m describing makes sense, if you understand that strategy saves you money, and you need help sorting out the situation for your particular marketplace, please consider one of our Strategy Workshops.
If you liked this post you may also like these:The Difference Between Sales and Marketingby James HeatonSales has the power to change conditions, to transform a situation through the skills of the sales person.
In some organizations that have reached a critical mass and level of maturity without a formal integrated marketing strategy, it is best to consider a phased approach to implementation. Doug is a seasoned leader & Wharton MBA with expertise in Marketing Strategy, New Product Development and Innovation.


While there are many ways to harness the power of segmentation, one of the broadest and most valuable applications is for designing your marketing strategy – a strategy that clearly defines who you’re targeting, what you’re going to offer them, where you’re going to reach them, and how you’re going to sell them on your product & brand.
These segments will become your target segments and along with their distinct marketing mixes represent your marketing strategy.  To reiterate from the intro, the beauty of this approach is that by basing part of your segmentation on similarities shared by consumers across key components of your marketing mix, the segments you derive come with their “marketing instructions” already included. For those segments large enough in size & profit potential you may consider developing new products, building out new channels, or creating communication strategies that better meet their needs and more effectively “speak to them”.
Includes a custom marketing plan and audit for your business, coaching, plus dozens of templates, guides, marketing plans, checklists and worksheets to drive effective marketing and grow your business. Marketing strategy facilitates your ability to apply marketing money to the correct half of the Wanamaker equation—the half you are not wasting on audiences who do not value your message. In this case, there was no required product change, just an adjustment of the marketing message communicated through the website and advertising. By effectively marketing on the basis of the factors that reflected what was of value to the target consumer we cost-effectively supported the achievement of their desired objective to increase attendance from local audiences in the South Bronx.
Current sales and marketing initiatives can continue while the new integrated strategy is defined and planned. In step 2 you take the population of interested consumers and group them based upon their similarities with respect to “the what, why, where & how” of your product category. This is the act of throwing all kinds of things out at the world or at broad demographic targets to see what works.


An aligned strategy turns customer insight into market impact to drive profitability, allowing you to make smart tactical marketing investments where you can grow the business. We design, develop and implement marketing services, channel selling programs and event strategies. Getting sales and marketing to work together and produce bottom line results requires an integrated marketing strategy. The idea in this method is to do this until you find some marketing actions that work, and when you find them you can then do more of those. Realize they are not buying what you are selling, they are only buying what is of value to them.



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