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Moreover, because SEO agencies work with multiple clients, they avoid the tunnel vision that an in-house SEO can be vulnerable to.
As far as cost is concerned, sometimes the hourly rate that an SEO agency charges can seem high.
If you’re looking to vet an agency, remember that a strong digital marketing firm should have an impressive track record of successful projects, seasoned SEO consultants on staff that are recognized leaders, and a reputation that speaks for itself.

But with an SEO agency, you avoid the higher cost of maintaining an in-house SEO as an employee.
Whether you choose to work with an SEO agency or work with an in-house SEO, make sure you do your homework and find an experienced, ethical and effective agency or individual.
And there’s no surprising a strong SEO agency — they are, after all, consumed with every aspect of SEO day-in and day-out.

With an agency, those costs are not part of the package — you pay for the SEO agency’s expertise and time.

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