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A few months ago I posted about the survey Flimp Media, ReelSEO and the Web Video Marketing Council were conducting about online video usage by businesses. One of the first stats that I found the most interesting is the number of marketing professionals who were utilizing video in a wide variety of ways. Another interesting tidbit for me was that 60% of surveyed marketers believed that their prospects and customers were more likely to make purchases and convert after viewing a video from a marketing email.
More than 93% of marketing professionals specified they are currently using video for online marketing, sales or communications.
Over the past few years, online video has become a vital part of the marketing mix for many successful brands. Published in conjunction with The Web Video Marketing Council and Flimp Media, the 2013 Online Video Marketing Survey and Business Video Trends Report, confirms the approach that many B2B and B2C companies are taking with video, their satisfaction levels with the ROI of video marketing, and the barriers to entry that are still considered to be a factor. 82% of marketers surveyed confirmed that online video marketing has had a positive impact on their organization or business. 71% of respondents reported an increase in funding for online video marketing budgets this year, with approximately 15% spending the same amount as they did in 2012.
The perceived cost of video production was still a major factor – 37% of marketers who held back from committing to using that medium for their campaigns. Our survey confirmed that: 93% of internet marketers answered with a “Yes” when asked if they planned to use video content as part of their online marketing, sales, or communications strategy during 2013.


The Web Video Marketing Council, together with survey partners ReelSEO and Flimp Media conducted the 2013 online video marketing survey during Q2 and Q3 of 2013. We wrote a case study about including video in email a few years ago and, at the time, the click through rate when including a video on email led to a 175% increase in click-throughs when video content was included.
With more and more marketers using video, you just need to know how to tailor your videos to your marketing funnel and provide lots of snackable video content to help convert your viewers more efficiently.
He chooses to use his creative powers for good and not evil by helping businesses to better market themselves using animated marketing videos. Just 10% felt video has had little impact on their overall marketing ROI with 7% confirming they had not yet integrated video into their marketing programs.
The 22 survey questions were designed to identify trends in online video production, usage, deployment, and results as relates to business marketing and communications. For instance, to gaugethe effectiveness of any campaign, actionable reports and statistical datawill become a marketing requirement, which would require knowledgeabout APIs and creation of such reporting interfaces so as to measure andtrack ROI. They are focused on evolvingsales, marketing and communication tools taking corporate marketing to the nextlevel.
A number were also using it for various lead generation and lead nurturing marketing endeavors as well as 60% used it for email marketing and 49% for other lead generation activities. Those numbers have gone down slightly over the years but that is due a bit to the saturation of marketing email messages many people receive now.


As the technology gets easier to use and the public’s hunger for this type of content increases, video has become a mainstream digital medium for online brands and businesses. Of the 600 respondents, 52% represented B2B Companies, 23% working for B2C Companies, 21% for marketing agencies and 4% who represent non-profit organizations. This means information in visual format like videos, animationsetc would play a major role in any marketing campaign. It will be interesting to see how the adoption of short form video via Vine and Instagram across the internet will affect these results in 2014. Only 1% of those surveyed said that they wouldn’t consider video to form any part of their campaign. A customized video will convert at a much higher rate when it is customized to the location or platform where the viewer encounters it. As an example a video on YouTube directing the viewer to sign up for a free trial on a landing page of your website is great.
If that same video has the exact same call to action at the end when the viewer is watching it on that exact landing page, not so great.



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