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Just like Goldilocks, you don’t want something too expensive or with too few features; you want a marketing automation system that fits your needs just right. The cheapest marketing automation system on this list, Autopilot offers a plan for just $4 per month!
Not only does Spokal include marketing automation features, it offers many cool features specific to your web content through WordPress. Advertised as “dead easy” marketing automation, Nurture has six price tiers to choose from, so any business, big or small, can find the plan perfect for their marketing goals. Constant Contact is best known for its email marketing software, but it also offers marketing automation features in its Email Plus package. There are over 300 marketing automation systems on the market, so I couldn’t include all of the low-cost options out there.
Join our software expert blogging community, learn more about our editorial guidelines, and propose a topic you'd like to write about. Download Capterra's Infographic of the 20 Most Popular Marketing Automation Software, plus get the latest Sales & Marketing technology tips sent directly to your inbox. It is possible to build your own marketing automation system using a mix of other tools, but there are free and open source options out there that can be just as effective as a paid version. Perfect for small businesses, Leadsius offers one of the most robust marketing automation systems for free.

Jumplead encourages marketers to use its product to “explore and learn for free, grow at your own pace.” Starting with their free version, you can get a taste for what their marketing automation solution can do for your business. SimplyCast is one of the most popular marketing automation solutions, but it also offers a free solution via their Autoresponder version. An open source solution, Mautic’s marketing automation system is “100% customizable for your particular needs and situations.” You can download it straight from their website and get started right away. InTouch markets itself as “simple sales CRM and marketing automation for small business growth.” There are four very low-cost options and the free version is a great option for a business exploring the possibilities of marketing automation. You really don’t get much with their free version, but with unlimited contacts (rare for marketing automation systems) it gives you a great opportunity to test a campaign or two to see if your business could benefit from marketing automation. While it advertises itself as an email marketing app, OpenEMM has marketing automation tools in its open source offerings.
Offering a bare-bones free version of its marketing automation platform, has four price packages of various functionality.
In no particular order, here are seven cheap marketing automation solutions for under $300 per month. What it does limit is the number of contacts, users, forms, and landing pages, so make sure that if you go with one of the lower price levels, your marketing goals won’t outgrow the system too quickly.
You get every feature from their regular email marketing package, as well as their advanced features, which include automation capabilities.

You can work your hardest to justify the cost of a new marketing automation system, but sometimes the purse strings just won’t budge. I’ve compiled a list of some of the best free marketing automation solutions available to make your search (and budget talks) even easier.
This marketing automation system depends a lot on the various extras you can add to your account. It’s mainly a content management system, but its product does offer marketing automation features.
Their starting price also includes unlimited users and email sends, which are normally limited by other marketing automation providers. Similar to InTouch, if you’re on the fence about whether or not your business needs marketing automation, the free version of is a good place to start. There is a significant price difference between the two pricing models, so consider whether unlimited contacts or emails are more important for your marketing goals.

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