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While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. Services and Case Studies from Agent-cy Online Marketing, a full service Digital Marketing agency based in NYC. Report findings showed that that only 35% of survey respondents had a documented content marketing strategy, which in turn has led to more effective content marketing programs.
Fortunately, the vast majority of B2B marketers realize the importance of content marketing regardless. As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing. B2B content marketing tactics are still used for a wide range of organizational goals and performance benchmarks.
Content marketing is also being used across a variety of different mediums in order to reach the widest range of audiences possible.


Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. The report also found that almost 100% of all respondents (94%) utilized LinkedIn to distribute content, which was also rated as the most effective B2B social platform.
When it comes to paid distribution, about 58% use search advertising, naming it the most effective paid platform for content marketing and distribution.
Welcome!Our goal is to present ideas, thoughts and opinions related to Online Marketing, including SEO, PPC, Social Media , and Content Marketing.
If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team. Our strategists also worked with CSM Group to introduce and educate internal staff members regarding the revised positioning strategy, and to develop channel strategies for the company’s key constituencies, ensuring relevant and persuasive positioning for each. Agent-cy, since 2006, has helped B2B and e-commerce organizations grow their businesses via effective online marketing. While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation.


60% of respondents who had actual documentation rated their strategy as highly effective, versus only 32% of those who had no documented strategy (or no strategy at all).
86% of B2B marketers reported using some form of content marketing in their overall marketing strategy. 70% of respondents reported creating more content than they did a year ago. We hope to provide an opportunity to engage in discussion and insight related to our campaigns, online initiatives and research in the field of search engine marketing.
Not having enough trained employees could bring about difficulties to content marketing teams when it comes to strategy implementation.



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