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04.11.2013, admin  
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Business coaches originally were hired mainly to fix problem behavior that might otherwise derail the careers of top executives. Some say coaching hasn’t yet matured into a bona fide profession, because it lacks attributes of an established field, including a significant barrier to entry, a common body of knowledge, a standard course of study and government oversight.
A new, educational website and podcast series on retirement planning grew out of his sessions with the coach. Today, the focus of the typical business coaching engagement has shifted to developing the potential of promising executives. Indeed, the Harvard report found that less than one-fourth of coaches provide any kind of quantitative data on the business outcomes of the coaching engagement. Personal coaching, meanwhile, has evolved as a popular method of self-improvement in the Internet age. Personal rapport matters too, so experts suggest clients interview a few prospective coaches before selecting one.
Business coaches approach their clients’ goals differently than consultants or mentors. Coaches who work with executives charge an average of $350 an hour, while those who work with personal clients charge an average of $120 an hour, according to the ICF. Maltbia, faculty director of the Columbia Coaching Certification Program, housed at Teachers College, Columbia University. That means that no matter how much progress a client makes, the coach has an incentive to keep the relationship going.
2.2 million people from all walks of life on six continents participate in The Landmark Forum. Meet up group of PhD holders lack of sources, then that is the only market your life coaching. Satisfied clients credit their coaches with helping them define and achieve any number of goals, from launching a new business to delegating more effectively to achieving a saner work-life balance. While a doctor who violates the ethical standards of the medical profession risks losing his license, a coach who oversteps his bounds risks no such government sanctions. A big difference between coaching and therapy, coaches say, is that coaching assumes the client is mentally healthy and has the internal resources he needs to move forward.

Coaches who are members of the ICF have had professional training and have pledged to uphold a code of ethics whose provisions include referring clients to another professional if their needs fall outside the coach’s expertise. While coaching is generally split into personal and executive, it’s hard to keep the two apart. Her price of $2,597 includes 12 hourly sessions, plus weekly email correspondence and her preparation time before each session. For the latter, staff turnover, fundraising dollars and the time spent executing a project can all be measured and improved through coaching.
And top executive coaches can earn upward of $3,500 an hour, according to the Harvard Business Review report. They are people not satisfied with reaching a particular plateau—they see life as an opportunity to keep learning. Referrals from friends or colleagues can be a good way to find a reputable coach, experts say. Coaches who sense that a client needs a mental health professional have an ethical obligation to decline their business and refer them to someone better trained to help, says Mook of the ICF. She met the woman at a local networking group for mothers and isn’t sure where she worked before becoming a coach for mom entrepreneurs. While the two didn’t focus their sessions on that problem, once the engagement was over the woman said the best thing about coaching was that it helped her rekindle her relationship with her estranged mother. Mental health professionals also face clients who become dependent on them, and like coaches must rely on their sense of ethics to manage such a relationship. They are people interested in living life fully; in making the right choices and pursuing what is important to them. Education for coaches ranges from rigorous, Ivy-league instruction to webinar-based online classes to no instruction at all for those not inclined to pursue it.
With its low barrier to entry, coaching also offers an attractive fresh start for those with professional flameouts in their past. The employer footing the bill could ask the coach for more information than the employee-client would like revealed.
Trust is important in a coaching relationship, and coaches often promise their clients confidentiality.

Since some of the behaviors that were holding the woman back at work were also affecting her personal life, addressing the former had a positive effect on the latter.
Many of the major coaching associations, including the ICF, accredit coach-training programs that meet its standards, including covering certain core subjects such as ethics that might not be covered by a less rigorous training program focused more on, say, marketing. In fact, coaches say they’re better than friends at holding clients accountable to their goals. When Kim Kirmmse Toth started training coaches a decade ago, the vast majority of her students were former social workers and psychologists. Even if they did, many clients would prefer to be coached by someone with life experience, Mook says. Under ICF guidelines, the level of training varies by designation — the top credential of Master Certified Coach, for example, requires 200 hours of coach-specific training, 2,500 hours of client coaching experience and 10 hours of work with a qualified mentor coach, among other criteria.
Instead of billing hourly, many coaches will charge a set fee for an engagement with a fixed number of sessions. After he left journalism, Blair was diagnosed with bipolar disorder, and part of his practice involves helping people with mental illnesses master life skills. The coaching associations provide certification to individuals who have trained at the same programs the associations have accredited; while it does provide a level of oversight, this system lends itself to potential conflicts of interest, Maltbia says.
Yet this can be a squishy exercise, as leadership and other qualities that coaching aims to develop can’t be quantified in a profit-and-loss statement. Promises of confidentiality become even more muddled in business coaching, when the company and not the client is often paying for the service.
Indeed, executive and personal coaching should accomplish much more than clients simply feeling better about their situation, Kauffman says.

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