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Moosletter - E4 July 2018
Dear Friends of Mootral,
It’s time to share a moosworthy update on the progress of our Mootral launch. We are happy to say that we have successfully managed to cross off some major tasks on our ambitious 2019 to-do list. So what are you waiting for?! Have a read through what we have been up to and what we have accomplished so far in Q1 - enjoy!
BREAKING MOOS
“CARBON TRUST has certified (according to ISO 14064) that correct use of Mootral® Ruminant, as part of a typical diet can reduce dairy cattle enteric methane emissions production by up to 38%.”
We are immensely proud to share this exciting development with you. Carbon Trust is a leading independent certifier for sustainability and low carbon solutions, so this is a great endorsement of our technology, as well as our work.
MOOSFLASH
NEW MOOTRAL BLOG
We are delighted to say that our BLOG is live! Hurray! Be the first to read about topical thought leadership in and around our industry. From now on, we will bring in experts to present their views and visions in their line of work and how it pertains to GHG emissions in agriculture today. If you think you are a thought leader in your field and can contribute to our blog – what are you waiting for? Contact us and your post will be live quicker than our cows can moo.
Check it out 
PARTNERSHIP WITH EUROPE'S FIRST IMPACT AGENCY 89up
The Mootral team is stoked to announce that we have partnered up with 89up to bring Mootral’s agenda to the next level. Keep an eye on our comms – we promise there will be some exciting headlines coming your way soon.
More info 
“Any successful attempt to mitigate greenhouse gas emissions from cattle must be supported by all players in the value chain. Farmers will likely need to be incentivized to employ methane-mitigation strategies. ”
Barclays report - Winds of change: the next environmental debate
PRESS COVERAGE
Farming Today (3m35 - 7m25) | BBC
C'était mieux demain ("Better Tomorrow" subtitled) | RTS
Wir stellen 15 Schweizer Klimaretter vor ("15 Swiss Climate Saviours") | Schweizer Illustrierte
Vaches écologiques ("Ecological Cows") | Cornercard Magazine
RECENT EVENTS
OpenFarmDay
LONDON COFFEE FESTIVAL
Across the world, millions of people are switching to reusable cups for their daily coffee to help save the environment. But what about what’s in that same cup of coffee? In fact, the vast majority of our coffee cups consist of milk, and it ain’t the climate-smart kind...
Dairy farming has a huge impact on the environment. As Bill Gates recently stated; “If cattle were a nation, it would be the 3rd largest GHG emitter worldwide”.
The popularity of Barista-crafted lattes, flat whites and cappuccinos has resulted in a massive increase in milk consumption. So, if we are serious about our environment and serious about our coffee, isn’t it time we got serious about our milk?
See the vid 
Mootral
DAIRY INNOVATION SUMMIT
AMSTERDAM – Innovation in the context of the outlined challenges needs to be multifaceted to maximize potential for success: Functionality, Nutrition, Processability, Sustainability, Packaging, Taste, and Price.
Read more 
Mootral
GLOBAL FEED & FOOD CONGRESS
BANGKOK – The 6th global feed and food congress brought together leaders from the global feed and food chain in Bangkok, Thailand from 11-13 March 2019 under the theme "the future of feed and food - are we ready?"
Read more 
ZDAE18
LAUNCH EVENT: EAT-Lancet report
First peer-reviewed report of its kind, looking at the global perspective of food, connecting different angles from health to environment.
Read more 
Agricultural Topical Thought Leadership
Would you like to partake in sharing your wisdom? Send to digital@mootral.com
MOOTRAL BLOG
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MOOTRAL is an AgriTech company based in Switzerland that develops innovative solutions for companies and governments to reduce greenhouse gas (GHG) emissions from the agricultural sector.
Mootral website