Your privacy matters to Lipsi Software Development Inc. (the “Company”, “we”, “us” or “our”). This Privacy Policy explains how we collect, use, share and protect information about you. We also provide information regarding how you can access and update your information and make certain choices about how your information is used. The Privacy Policy covers both our “online” (e.g., web and mobile services, including any websites operated by us, mobile applications, however accessed and/or used, whether via personal computers, mobile devices or otherwise) and “offline” (e.g., collection of data through mailings, telephone, or in person) activities owned, operated, provided, or made available by the Company. Our “online” and “offline” activities are collectively referenced as the “Services”. This Privacy Policy also applies to your use of interactive features or downloads that: (i) we own or control; (ii) are available through the Services; or (iii) interact with the Services and post or incorporate this Privacy Policy. This Privacy Policy applies to all users who use the Services (“Customers”). BY USING OUR SERVICES OR BY OTHERWISE GIVING US YOUR INFORMATION, YOU AGREE TO THE TERMS OF THIS PRIVACY POLICY. Please review the following carefully so that you understand our privacy practices. If you do not agree to this Privacy Policy, do not use any of our Services or give us any of your information. In addition, please review our Terms and Conditions of Use which apply to your use of our Services. This Privacy Policy is incorporated by reference into the Terms and Conditions of Use. If you have questions about this Privacy Policy, please contact us at Collected Information. This section describes the information we collect, how that information may be used, with whom it may be shared, and your choices about such uses and disclosures. 1. We may collect information that can identify you such as your name and email address (“personal information”) and other information that does not identify you. We may collect this information through a website or a mobile application. By using the Service, you are authorizing us to gather, parse and retain data related to the provision of the Service. When you provide personal information through our Service, the information may be sent to servers located in the United States and countries around the world. 2. We may use various technologies to collect information from your device and about your activities on our Service, which may include: a. automatically collecting information from your browser or device when you visit our 50965530.2 Service, which information could include your IP address, device ID and type, your browser type and language, the operating system used by your device, access times, your mobile device’s geographic location, and the referring website address; b. assigning your device one or more cookies to facilitate access to our Service and to personalize your experience, which may include automatically collecting information about your activity on our Service, such as the pages you visit, the time and date of your visits and the links you click. If we advertise, we (or third parties) may use certain data collected on our Service to show you Lipsi advertisements on other sites or applications; c. embedding pixel tags (also called web beacons or clear GIFs) on web pages, ads, and d. using mobile device IDs (the unique identifier assigned to a device by the manufacturer), emails. These tiny, invisible graphics are used to access cookies and track user activities (such as how many times a page is viewed). We may use pixel tags to measure the popularity of our features and services. Ad companies also use pixel tags to measure the number of ads displayed and their performance (such as how many people clicked on an ad); or Advertising IDs (for iOS 6 and later), instead of cookies, to recognize you, to store your preferences and to track your use of the Service. Unlike cookies, device IDs cannot be deleted, but Advertising IDs can be reset in “Settings” on your iPhone. Ad companies also use device IDs or Advertising IDs to track your use of the app, track the number of ads displayed, measure ad performance and display ads that are more relevant to you. Analytics companies use device IDs to track information about app usage; and e. allowing service providers, advertising companies and ad networks, and other third parties to display advertisements on our Service, which companies may use tracking technologies, such as cookies or web beacons, to collect information about users who view or interact with their advertisements. 3. We may use information we collect about you to: a. deliver and improve our products and services, and manage our business; b. manage your account and provide you with customer support; c. perform research and analysis about your use of, or interest in, our or others’ products, d. communicate with you by email, postal mail, telephone and/or mobile devices about services, or content; products or services that may be of interest to you either from us or other third parties; e. develop, display, and track content and advertising tailored to your interests on our Service and other sites, including providing our advertisements to you when you visit other sites; f. create website or mobile application analytics; g. verify your eligibility and deliver prizes in connection with contests and sweepstakes; h. enforce or exercise any rights in this policy; and 50965530.2 i. perform functions or services as otherwise described to you at the time of collection. 4. We may perform the functions described in this policy directly or use a third party vendor to perform these functions on our behalf who will be obligated to use your personal information only to perform services for us. Also, if you access our Service from a third party social platform, such as Facebook, we may share non-personal information with that platform to the extent permitted by your agreement with it and its privacy settings. 5. We may share personal information, including financial information, with third parties that perform certain services on our behalf. These services may include fulfilling orders, providing customer service and marketing assistance, performing business and sales analysis, ad tracking and analytics, member screenings, supporting our Service functionality, and supporting contests, sweepstakes, surveys and other features offered through our Service. These service providers may have access to personal information needed to perform their functions. 6. We may disclose your information, including personal information: a. In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us. b. When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce this policy or other agreements or policies. c. In connection with a substantial corporate transaction, such as the sale of our business, a 7. We may use and share non-personal information we collect under any of the circumstances described in this policy. We may also share it with third parties to develop and deliver targeted advertising on our Service and on websites or applications of third parties, and to analyze and report on advertising you see. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated, non-personal information, or personal information in hashed, non-human readable form, with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis or other business purposes. For example, we may engage a data provider who may collect web log data from you (including IP address and information about your browser or operating system), or place or recognize a unique cookie on your browser to enable you to receive customized ads or content. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us (such as your email address), that we may share with a data provider solely in hashed, non-human readable form. 8. You have the ability to review and update your personal information within the Service by opening your Lipsi account and going to settings. If you close your Lipsi account, we will retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, enforce this policy, take actions we deem necessary to 50965530.2 divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy. protect the integrity of our Service or our users, or take other actions otherwise permitted by law. In addition, if certain information has already been provided to third parties as described in this policy, retention of that information will be subject to those third parties' policies. 9. Our Service may deliver notifications to your phone or mobile device. You can disable these notifications by going into “App Settings” on the app or by changing the settings on your mobile device. 10. There are a number of places on our Service where you may click on a link to access other websites that do no operate under this policy. For example, if you click on an advertisement on our Service, you may be taken to a website that we do not control. These third- party websites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites. We recommend that you consult the privacy statements of all third-party websites you visit by clicking on the “privacy” link typically located at the bottom of the webpage you are visiting. 11. You can choose not to provide us with certain information, but that may result in you being unable to use certain features of our Service because such information may be required in order for you to register as user; purchase products or services; participate in a contest, promotion, survey, or sweepstakes; ask a question; or initiate other transactions. 12. You can also control information collected by cookies. You can delete or decline cookies by changing your browser settings. Click “help” in the toolbar of most browsers for instructions. 13. When you register as a user of Lipsi, your Lipsi profile will be viewable by other users of the Service. Other users will be able to view information you have provided to us directly or through Facebook, such as your Facebook photos, any additional photos you upload, your first name, your age, approximate number of miles away, your personal description, and information you have in common with the person viewing your profile, such as common Facebook friends and likes. Also, whenever you voluntarily disclose personal information on publicly-viewable pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information. 14. We take security measures to help safeguard your personal information from unauthorized access and disclosure. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, chats, or other communications will always remain secure. Users should also take care with how they handle and disclose their personal information and should avoid sending personal information through insecure email. 15. Although our Service is a general audience Service, we restrict the use of our service to individuals age 13 and above. We do not knowingly collect, maintain, or use personal information from children under the age of 13. 16. If you are visiting the Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using the 50965530.2 Service, you understand and agree that your information may be transferred to our facilities and those third parties with whom we share it.