Below is the law firm economic
model, revised to compute profits per partner that are attributable to a matter
rather than for the firm as a whole:
Profits per partner attributable to a
matter |
= |
Realization rate (actual fees
collected Ö fees if all hours were collected at standard billing rates) x Average standard rate (fees if all
hours were collected at standard billing rates Ö # hours billed) x Leverage (# notional timekeepers
Ö # notional partners) x Margin (actual fees collected -
direct and allocable indirect expenses, as a percentage of actual fees
collected) x Utilization (# hours billed Ö
# notional timekeepers) |
In business terms, these five
drivers can be thought of as follows:
á
Realization rate, previously discussed, is the percentage
of standard billing rates that is actually collected.
á
Average standard rate represents the blended hourly rate for
the firm that would have been realized if billed hours were collected at
standard rates. Average standard rate times realization rate equals the firmÕs
actual average hourly rate.
á
Leverage is the ratio of fee-earners to equity
owners – conceptually the associate/partner ratio. Mathematically,
Leverage is 1 plus the associate/partner ratio. Numbers of notional
timekeepers and notional partners equals that groupÕs work on the matter (hours
times standard billing rates) as a percentage of that groupÕs total work for the
firm, times the total number of people in that group.
á
Margin is the traditional profit margin concept – the
percentage of revenues that become profit after payment of related expenses.
á
Utilization is also sometimes referred to as
Productivity. It is the average number of hours billed by each timekeeper on
the matter. For a firm that bills by the hour, the
most productive timekeepers are those who work the most hours.