Why Customers Reviews are More Important for Internet Users

Consumer testimonials are very important to the standing of internet trade. They tend to influence the choice of Internet users when buying a good quality product. Those who are the negative will, of course, demotivate potential customers to buy a simple product, while high-quality testimonials will encourage them.

Why Consumers and information are so important?
Overall, 80% of internet users shop online. They have access to a lot of sources of information, all including review sites, forums, and social networks. This allows them to gather information and compare it before making any purchases. They don't just rely on profitable arguments, but rather seek object testimony. Besides, they are not satisfied with just one, but with several. Some go further in research; they get in sequence from their entourage or go to stores to better evaluate the product before buying it.

Value of Reputation in e-commerce

E-reputation or cyber-reputation is the individuality of a company or an individual on the internet. This individuality is generated by ratings, connections, or comments which can be founded or imaginary.

In online commerce, it is what internet users find about a store through investigating on search engines or discussion of specialized platforms. The e-reputation of an online sales site can have a negative or positive crash on its turnover.

According to the results of a study carried out by a reputed institute, 88% of internet users inquire before making online purchases, and more than 90% of them are influenced by the digital identity of the brand at the time of purchase. In addition, 30% of those who read negative notes prefer to give up the purchase, while more than 60% of Internet users decide to think better before committing. It is therefore clear that consumer testimonials are necessary for the reputation of an online store.

Value of Specialized platforms 
There are no platforms dedicated to consumers like some online websites, but they are grouped into two major groups: classic sites and specialized product sites. The first relates to the evaluation of the quality of the site according to its accessibility, its ease of navigation, its client service, and its release time for the products purchased. As for product review sites, the group customer comments and ratings in order to assess the brand or brand. This information provided by consumers allows specialized platforms to assign ratings to sites. They can be either stars or a satisfaction rate. Through emails, they ask customers to give their opinions and their satisfaction levels.

Sites such as www.les-avis-clients.com offer e-commerce companies Widgets to display the rating of confidence to further reassure customers. Companies specializing in tourism, hotels, and restaurants, for example, can choose TripAdvisor, the Internet user, or Holiday check.