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Most online marketers are wising up to the fact that they need a YouTube marketing strategy if they want to be competitive online. Too many marketers see YouTube as the silly place where people watch Katy Perry, laugh at Smosh, and fawn over cute kitties. Over 1 billion people are visiting YouTube each month, and they’re watching over 6 billion hours of video. The other thing you need to consider is that YouTube is the world’s second largest search engine – after parent company Google. Next to getting those first few YouTube views, the hardest thing that your brand will have to figure out is what you can do for your potential customers through video.

Above everything, your YouTube video marketing strategy needs to have high value to your customers. As with all things in the social media, and online, marketing world, your YouTube marketing strategy needs to add value to the lives of your viewers. As a bonus of being the favored sibling, most video in Google search results have a ‘Videos’ tab full of YouTube videos. Make that a consideration with every video you make, and you’ll be halfway to having a great YouTube channel.
Don’t think that the best YouTube channels will come cheap – plenty of them are making over $100,000 a year!

The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%, youtube marketing strategy.

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