Using social media for recruitment,social media and digital marketing jobs,workplace social media compliance poster,social marketing services uk - For Begninners

21.09.2014
Since emerging in the college recruitment world just three years ago, college search social media sites have been a rapidly growing category of recruitment tools that combine the function of college search websites with the interactive, dynamic communications of mainstream social media networks.
The benefit for colleges is that rather than starting with a broad list of students to target with a generic direct mail campaign, they can make a real connection with the students they are most likely to be interested in. Colleges are turning to college search social media sites more and more frequently for good reason. Today's students are extremely tech-savvy and already regularly use social media, such as Facebook and Twitter, in their personal lives. College search social media sites are giving students more control over their college search by shifting the prospecting process to the student's schedule. Between early prospecting and accepting an application, college search social media tools allow colleges to keep in touch with students on a regular basis. Because of the targeted approach of college search social media sites, many admissions professionals find these tools generate higher-quality inquiries than other recruitment methods. Whereas changing a direct mail campaign midstream can be costly and cumbersome, college search social media sites let schools quickly and affordably change strategies, personalize messages, and target student segments based on factors like geography, academic strengths and extracurricular interests. In a results-driven admissions office, college search social media tools provide colleges and universities with solid metrics for tracking inquiries.
That number is likely to grow in the future, as 39 percent of schools cited an increase in enrollments in the last school year resulting from college search social media tools.


With so many benefits to using them, it's not surprising schools are already taking college search social media sites very seriously despite their relative newness in the recruitment space. Schools also see college search social media sites as a natural way to promote other marketing efforts, whether it's sending students a link to a campus video tour on YouTube, or inviting them to receive their viewbook.
College search social media technology is also inspiring schools to re-think printed materials.
Despite their success with college search social media tools, colleges are still figuring out how much emphasis to place on them in their overall recruitment mix, particularly in the context of limited budgets.
As the sites have come of age, they have given admissions professionals increased flexibility, creativity and efficiency in their recruitment communications and the way student inquiries are generated. The formula varies, but in general these sites help colleges identify prospective students based on specific criteria, and then provide a platform for building a relationship with those students. That makes it a natural step for them to use college search social media sites to connect with colleges. Colleges also report higher pre-qualification of prospects compared to buying lists or tracking response cards.Ultimately, colleges are tracking a solid number of enrollments directly back to their college search social media efforts. As admissions professionals become more sophisticated in their understanding of what these sites can accomplish, most agree they will play a larger role in the recruitment process. Because of the high-quality inquiries generated by these sites, many schools are using them to jump start their usual student search process and are cutting back on traditional methods.


Some schools are using information they collect through college search social media sites to personalize what they send out via direct mail. But some schools are already shifting portions of their budget toward college search social media; in fact, nearly 50 percent of colleges participating in the study said they will dedicate more resources to college search social media in the 2011-2012 school year.
And while face-to-face interaction is still a top priority, college search social media sites are dynamic, engaging, and social - all things that can help start a real dialogue that will only benefit both students and colleges as they find the right fit with each other. Complement what you're already doing by using college search social media to introduce students to your school and direct them to your website or more traditional printed materials. Nearly one third of colleges participating in th study said they receive as many as 6 to 20 percent of their enrollments via college search social media sites. And at Occidental College, the admissions team has completely redesigned their 40-page viewbook into four shorter-format magazines that can easily be integrated with social media channels. You can also use these tools for more specific, timely purposes, such as promoting a local high school visit or getting word out about a campus event.



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