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In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities. This industry report also shows you which social tactics are most effective and how content plays a role with social media marketing.
We set out to uncover the “who, what, where, when and why” of social media marketing with this report. We examine how B2B social media marketing varies from B2C businesses, how larger businesses vary from smaller businesses and much more. If you’re responsible for marketing your business, you’ll want to closely analyze the pages of this free 52-page report and use it to persuade others.

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast.
As we can see from the featured study, when marketers were asked to select the single most important form of content for their business, responses varied greatly depending upon the type of company he or she is representing. Blogging, like all social media practices, is best determined by the company, culture and resources.
Amazing and important stuff from SME, I find it very interesting that so many are planning on increasing their Online marketing efforts and want to learn more about it.
The best platform to get insights about social media… I really appreciate your reports,news !

I would like to use this report as a source on a piece I’m working on about the B2B sector and wondered what percentage of B2B marketers surveyed answered the question of what single form of content is most important for their business with video and podcasting (page 44). Survey says B2B marketeers will increase use of LinkedIN for ads, recruiting, sales leads etc.

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