Top social media gurus,direct marketing consultant jobs south africa,social media integration api - Downloads 2016

21.09.2015
In fact, these self-styled gurus have done more harm than good for social media realists like myself. And that’s because, in the short history of social media, many self-styled gurus turned out to be little more than modern day charlatans pulling the wool and promising the moon (branding social media the silver bullet of cheap marketing success) while charging out the ears. But, luckily, most savvy businesses with solid social strategies are leaving these old-school gurus behind and searching out people who can tell amazing (genuine) stories in real-time while also demonstrating a discernible return on investment.


Teaching others and expanding their knowledge base is the most important thing any of us can do, so in this sense I draw much joy from being a guru in the traditional sense. And it’ll be those un-gurus who change with the times and experiment that rise to the top.





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