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Average Director Sports Marketing salaries for job postings in Orange County, CA are 6% lower than average Director Sports Marketing salaries for job postings nationwide. We are pleased to announce that Orange County Business Journal has named HallPass Media as one of their 50 Fastest Growing Private Companies in Orange County. HallPass Media is a full-service sports marketing agency that has positioned itself as a leader among boutique sports marketing agencies in the US. Marketers understand the popularity of sports and have made them a centerpiece of marketing campaigns for decades. Since sports can be watched on a variety of platforms, sports marketing can take many different forms.
The biggest advantage of sports marketing is that it allows marketers to piggyback on the popularity and devotion many fans feel towards their favorite teams and athletes. The only major disadvantage is that the sports marketing industry is so large that it can be hard to stand out in the crowd.
StubHub – The ticket agents featured a common sports sound, the buzzer signaling the end of a period, at the ends of their ads. Companies that are heavily invested in sports marketing will have marketing managers that focus exclusively on this type of marketing. If you're interested in learning more about degrees in marketing, contact schools offering sport marketing programs.
For the past year, our team of experts has been hard at work designing sites for some of the biggest SCUBA companies in the United States. After serving hundreds of companies nationwide for the past 15 years, we consider many of our clients to be part of our professional family. HallPass continues to align with some of the nation’s top blue chip properties and brands, servicing clients in the areas of brand consulting, digital and broadcast media, events and properties and talent marketing. As the size and popularity of national sports has grown, the field of sports marketing has grown with it. This particular style of marketing is less about using a single strategy and more about using the content of sports to assist marketing efforts. A fan who watches a three hour football game will be exposed to dozens of different marketing messages.

It is only very large companies that will be able to invest heavily in sports marketing though.
A successful sports marketing campaign can linger in the minds of consumers for years, while an ineffective one can be a significant waste of money. Sports marketing can get expensive quickly and the companies will need to use their resources wisely. Popular brands like Gatorade, Nike, and Under Armour dedicate huge parts of their marketing budget to sports marketing.
Many have advanced degrees in marketing as well as supplemental education in communications or public relations. Their job is to promote the athlete in many of the same ways that companies promote their products. A sports marketing project manager will plan, design, and supervise any ad campaign that markets to sports fans. These programs focus specifically on the tactics of sports marketing and offer students access to athletes, broadcasters, and marketing professionals. What you may not know is for the past year our marketing team has been developing a complete online magazine for Dive Training Magazine. We are so passionate about underwater sports we recently began using our collective SCUBA expertise to specialize in the design of custom SCUBA diving sites.
Current and past partners include: adidas, Mercedes-Benz, NBA, NBA Coaches Association, Front Office Combine, Samsung, Sony, Allen Edmonds, Toshiba, Turner Sports, United Airlines, Vitamin Water, Gatorade, ESPN, FOX, CBS, Yahoo, Bleacher Report, Sirius XM, 120 Sports and many more. This is not limited to professional sports, and may include college athletics, minor leagues, or alternative sports. Securing celebrity endorsers and buying TV airspace during major sporting events can cost tens of millions of dollars. All marketing efforts must be guided by a comprehensive marketing plan if they hope to succeed.
They will use team colors, slogans, and sports imagery to create a link between the product and the sport. The brand manager will coordinate the marketing efforts across print, radio, TV, and online advertising channels.

There are a very limited number of sports agent jobs and many people enter the field after a lifetime spent around sports and athletes. Sports marketers need to understand the mentality of a sports fan from personal experience. They face tough competition from rival companies, and an audience that is more interested in the game than the ads. Most programs also include an internship component that connects students with real world sports marketing companies. As a result they entrust us to give them sound advice on how they can build their business through innovative technology and marketing solutions. Products that appeal to men like beer, trucks, and snack foods are marketed heavily during sporting events for this reason.
The chart below, based on a survey by Scarbrough Sports Marketing, illustrates the 20 most popular sports in America.
Agents act as intermediaries between companies and athletes and are integral to getting sports marketing deals done. The best way for marketers to prepare themselves for these and other sports marketing challenges is to train in a sports marketing program. The only real qualification for using sports marketing is having a product with a wide appeal. The marketer will need to examine the entire sports marketing landscape and identify the most promising opportunities based on scientifically based market research. The maker of highly specific business software would gain nothing from the wide net cast by sports marketing. Major sports like hockey and golf are less popular than college athletics and individual sports like gymnastics.

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