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In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, the term "search engine marketing" has come to mean different things, depending on who you ask. The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even includes SMM (social media marketing). A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. SEM encompasses all of the various ways site owners can use search engines to attract more traffic to their websites.

The use of online advertising on search engine results pages to help visitors find your website. Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and organic, a search results on Google or Bing predominantly present search engine marketing as paid advertising campaigns. Rebecca has driven website, ecommerce, social media, SEO, digital marketing strategy and integrated campaigns for organizations from Fortune 500 to Silicon Valley startups, and everything in-between. Google might be the biggest and richest company around, but its dominance means that the online search industry has stagnated.
It’s not just on the major search engines that Wajam users might run across unexpected, but potentially useful results from their friends. Meanwhile, Google has yet to implement a useful search feature (beyond just people search) in Google+, although there are still ways to search it. Of course Google does its own brand of social search in its own regular web search results, I’m still partial to the Wajam method which places them in a box where you know these types of results are going to appear every time, and now they even appear at more places across the web, which can be useful at best, and interesting in other cases.
Yet, to others, SEM is still defined as a broader topic, incorporating SEO, paid search, and other techniques to impact search engine visibility.

SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. It does reference the legacy of SEM as paid and unpaid, stating that the acronym has been adopted by many to refer solely as paid search. Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing".
To celebrate our commitment to delivering industry-leading search engine and search marketing news, we're launching Connect - a brand new industry event. It’s a social search tool that you can add as a browser extension, which displays results from your social networks at the top of Google or Bing search results.
In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services.

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