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Business owners spend arduous amounts of time researching ways they can use social media for lead generation marketing.
Professionals who manage social media marketing campaigns in hopes of generating leads may want to consider how YouTube can be a beneficial platform on which they can leverage products or services.
Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing.

Twitter and LinkedIn both claim a high population of importance in the marketing mix, with 25.3 percent of business owners saying the two social media services are essential for lead generation and branding. YouTube, for example, is a unique social platform in that it focuses on video content, rather than photographs and sharing informative links.
In many instances, having a large population of people connected to social platforms doesn’t do much at all.

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