Social media study pdf,best social media monitoring tools 2014,cross platform social media marketing - Easy Way

07.06.2015
Inevitably, search and social media are at the forefront of online marketers’ minds, as well they should be considering that Brazilian youth spend 60% of online time on social media sites and Twitter has some of its best penetration rates in this country.
Brazil follows a similar trend to the rest of the world in that social media sites are still mostly used by 15-24 year olds.
The graph below shows time spent per month across age groups in Brazil for two of the most popular social media sites: Orkut and Facebook.
Brazil provides an unusual case in social media with Facebook not being the dominant platform. Remember, international social media does not mean translating your existing social media into different languages; it’s about creating a specific social media campaign for your target locale. IBM’s 2012 Global CEO Study (PDF) revealed that, currently, social media is the least utilised of all customer interaction methods among 1700 companies whose CEO’s were interviewed for the project. Tomorrow’s greatest brands are already driving loyalty through wholly integrated social organizations. Simply having a website and a broadcasting via social media channels doesn’t constitute engagement.
If you share the CEO study group’s strategic priorities, it’s worth pointing out that they each target a group of people: Future employees, customers and future partners.


A good deal of the survey studies consumer habits around social media and the buying process.
In order to have a successful brand in social media proper brand positioning and brand identity is needed. To keep messaging unified a social champion must emerge to keep things from becoming disjointed. The social champion must create and distribute resources that define and explain the social process.
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. Attend Marketing Land's SocialPro conference and learn fresh new strategies and tactics from some of the savviest brands and digital marketing agencies managing earned, owned and paid social media marketing campaigns across multiple platforms.
They spend the greatest proportion of online time on social media platforms and most marketing within these sites is targeted towards them. Social media are still widely used across the 25 to 55+ brackets; indeed, the 55+ age group spends the second largest amount of time on social media sites per month. Orkut, a Google social media platform, is the dominant site, with a huge 45% mark-up on Facebook’s fan base.


Research from eMarketer concluded that “Top executives need to be involved in social media. Each social group has their own motivations for being online – using digital technology to network, research, evaluate and make decisions that will affect your business.
It’s not enough to say that the only option is targeting 15-24 year olds on Facebook; you need to consider local population trends and the social media sites your audience is actually using. Wherever you can add value, engage in discussion with them and their communities on social platforms – including commenting on their blog. This demonstrates that many consumers are adding Facebook profiles to their existing social networking portfolio.
Getting to know them socially makes initiating conversations easier and doing business more enjoyable.



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