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While many users feel their personal data is safe on social networking sites because they have set high levels of security settings, research suggests this is not the case.
Many social networking sites regularly make changes that require you to update your settings in order to maintain your privacy, and frequently it is difficult to discover how enable settings for your appropriate level of privacy.
A 2010 Case Western Reserve School of Medicine study showed hyper-networking (more than three hours on social networks per day) and hyper texting (more than 120 text messages per day) correlated with unhealthy behaviors in teens, including drinking, smoking and sexual activity. While on the surface it appears social networking brings people together across the Internet, in a larger sense it may create social isolation, according to a BBC News report. While the above studies show actual correlations between social networking and negative consequences, others argue that many other negative consequences may exist that have not yet been studied.
It is inherent on the individual to use social networking constructively, and parents must be especially careful to monitor their children's use of social networking to minimize the potential for negative outcomes. While social networking has clearly demonstrable negative impacts, it is most likely here to stay.
The Atlantic, too, weighed in on the issue in April 2012.'We are living in an isolation that would have been unimaginable to our ancestors, and yet we have never been more accessible,' wrote Stephen Marche.
While I agree that with social technology we can exist among a group of "friends" on Facebook yet feel lonely because we are not known by them, I don't agree that tweets and the such in social networking causes this isolation.
What I do believe is that the isolation was always there and new technology only brought it to light.

For example, in 1985, long before tweets and adding friends and social media dialect (lol) Robin Norwood, a former marriage, family, and child therapist wrote about being connected but alone in her bestseller Women Who Love Too Much. Just like the television was an expression of Eric's isolation and inability to relate emotionally, so too is the overuse or over reliance on social media in 21st century.
In many ways, social media has led to positive changes in the way people communicate and share information; however, it has a dark side, as well.
Most social networking sites like Facebook, Twitter, Tumblr, and many others offer their services to members for free, yet still net significant income. The answer is that you, the social network user, is the product these online giants sell to generate revenue.
When social networking sites have a "tagging" option, unless you disable it, friends or acquaintances may be able to tag you in posts or photographs that reveal sensitive data.
As people spend increasing amounts of time on social networks, they experience less face-to-face interaction. A 2010 study from Carnegie Mellon University in Pittsburgh found that when interacting directly with friends on Facebook - whether posting messages or pictures on wall, tagging photos or 'liking' things, feelings of well-being and sociability increased. The passive consumption of other people's lives over social media - their idealized pictures of holidays, work, meals and family - seem to result in a more negative perception of our own lives and social interactions. With a society seeking and yearning for connection, we have an opportunity to take a risk emotionally and share ourselves with another soul willing to do the same, healing one another.

Social networking can sometimes result in negative outcomes, some with long-term consequences. According to BBC News, social networking sites are uniquely positioned to make money by matching people to products.
Scientists have evaluated social isolation in many studies, and have determined that it can lead to a host of mental, psychological, emotional and physical problems including depression, anxiety, somatic complaints and many others.
By using it responsibly and encouraging your children to do the same, you can harness the benefits of social networking while avoiding the drawbacks.
Kross' study concludes, 'On the surface, Facebook provides an invaluable resource for fulfilling the basic human need for social connection. Since you generate content on a social networking site that indicates your interests, social and work background, and a great deal of other information about your personal preferences, the social networking sites can target advertisements specifically to you, a service for which advertisers are willing to pay significant amounts of money. In fact, a University of Illinois at Chicago School of Medicine animal study showed social isolation impaired brain hormones, which is the likely reason socially isolated people experience tremendous levels of stress, aggression, anxiety and other mental issues.

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