Social media seo tactics,linkedin job posting process,media jobs in toronto,internet job board - .

26.01.2015
While most will agree that social media delivers value outside of SEO, it is up to B2B marketers to demonstrate that value to executive teams, particularly when budgets are proposed in the new year.
As you’re planning for 2012 marketing initiatives, here are four ways to make sure that social media strategy, which helps improve SEO and beyond, stays on the budget in the new year. At least one of the benchmarks used when evaluating social media campaigns must be in relation to lead acquisition.
What is not noted in this data, but should be considered is the level of sales-readiness in a lead being sent via social media. The point is that while leads via social media initiatives might not lead to immediate ROI, there is value in building an ever expanding contact list, which may convert (or help support) more sales-specific content marketing initiatives down the road. The ability to acquire links through social media initiatives should certainly be a priority, and a benchmark that can help support the value of social media moving forward. Networking connections built in Twitter and LinkedIn, as well as social bookmarking sites such as Reddit, StumbleUpon, and Digg, can open the door to site owners or marketers for various online publications. Simply noting links acquired via social media outreach or networking initiatives is a first step.
As the year draws to a close, re-evaluate the sources of inbound links, to determine whether social media marketing played a part in link acquisition. While ranking well for the brand may not be an important KPI for general B2B SEO success, growth in brand based keyword search referrals might make sense for social media.


Building brand awareness over time through social media, by way of a consistent growth in keyword traffic, makes sense when evaluated in combination with site conversion goals.
The chart below highlights how we have grown this same client’s overall branded search referral traffic, in part through social media initiatives. Finally, new visitor traffic plays a role in benchmarking social media campaign performance. Growth in quality new visitor traffic through social media initiatives infers that your campaigns are opening up doors and new areas of visibility for the organizations overall Web presence.
Derek Edmond is a Managing Partner for KoMarketing Associates, a B2B internet marketing agency specializing in SEO, PPC, and social media strategy. Attend Marketing Land's SocialPro conference and learn fresh new strategies and tactics from some of the savviest brands and digital marketing agencies managing earned, owned and paid social media marketing campaigns across multiple platforms.
What we found most interesting about this study was how ineffective blogging and social media were perceived. Interesting that most small business owners and self-employed professionals don’t see the value in blogging for SEO and overall marketing. Even though social media was only the tenth most effective B2B marketing tactic in the chart above, 66% of organizations with a formal SEO process were integrating social media into their overall SEO strategy (see chart below).
The chart below shows an example of a clients Google Analytics report, highlighting a select group of conversion rates, based on third party referrals where social media campaigns were initiated.


Derek directs search engine marketing and social media strategies for clients of KoMarketing. A recent study by Marketing Sherpa polled 900 B2B marketers and found that most used less time consuming SEO tactics – unless they were highly effective. On the other hand, marketers believed keyword research, content optimization and new content development were highly effective tactics, and were willing to put in the extra time.
Marketers considered blogging to be the most time consuming tactic, but with minimal effectiveness.
While social media is not a great tactic for building sales and may not increase your site’s natural search rankings, it will make you more visible in search results. In short, social media is a powerful strategy to promote your business, drive traffic to your site and get your content shared in the social sphere. And these keyword and meta tag optimization tactics can also be applied to your blog, which will all help your site increase its rankings on search engine result pages.



Contract worker
List of jobs a-z

Comments to «Social media seo tactics»

  1. Tonny_Brillianto writes:
    Experience and/or coaching easy and effective way for a brand to distinguish itself.
  2. NEQATIF writes:
    For potential candidates to seek out your open place may hence recognize.
  3. ENRIGUE writes:
    May still have to know that you are fiscally responsible and.