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In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, the term "search engine marketing" has come to mean different things, depending on who you ask. The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace.
Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even includes SMM (social media marketing).
A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search. The inability of the industry to come to terms on a definitive understanding of what SEM really is has drawn unsuspecting victims into thinking they are getting something they are not. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads.
SEM encompasses all of the various ways site owners can use search engines to attract more traffic to their websites. The use of online advertising on search engine results pages to help visitors find your website.
Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing.
While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and organic, a search results on Google or Bing predominantly present search engine marketing as paid advertising campaigns.

No surprise, industry professionals and the clients they serve also have varying perceptions on the definition of SEM. Rebecca has driven website, ecommerce, social media, SEO, digital marketing strategy and integrated campaigns for organizations from Fortune 500 to Silicon Valley startups, and everything in-between. Google might be the biggest and richest company around, but its dominance means that the online search industry has stagnated. The emergence of social media means a new and different way for people to contribute digital content.
Online communities didn’t wait for Facebook to gather and sociabilize within online forums. Even if audience metrics show supremacy from large platform like MySpace, Facebook or even Cyworld in South Korea, global services which embrace multiple meta-functions (publishing, sharing, social networking…) are exposing their members to information overflow. Do not panic, we are only beginning to observe the rise of social media (and there conquest by marketers). Yet, to others, SEM is still defined as a broader topic, incorporating SEO, paid search, and other techniques to impact search engine visibility. SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. It does reference the legacy of SEM as paid and unpaid, stating that the acronym has been adopted by many to refer solely as paid search. Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing".
To celebrate our commitment to delivering industry-leading search engine and search marketing news, we're launching Connect - a brand new industry event.
This is my point: to provide you with a definition and give an overview of what it relates to.

What you have to understand is that it is highly illusionary to think you can control your brand by restricting blog usage from your employee or by avoiding social networks. That is why it is important to name a social media champion within your organization (just choose the right job title: Community planner, Social media manager, Community architect, Social analytics expert…). Let me remind you once again that you do not engage too much responsibility by experimenting new social campaigns (except for bugs attack). Most people think of facebook and twitter when you mention social media, but to me it makes sense to apply it to anything where you can be social, i.e. In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. After working for a publisher, an agency, new media firm, a publicly traded company, privately owned companies and several start-ups, Rebecca founded Karner Blue Marketing, an award-winning digital marketing firm in 2001. This evaluation has to rely on dedicate metrics which are tailored to the constraints and specificity of social media. This session will provide an overview of some search engines that help you find information in the social media. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies.
He is very active in the social media blogging and tweeting under the HorizonWatching brand name.

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