Social media roi case studies,restaurant social media,social media for business ppt,social media marketing seminars boston - You Shoud Know

07.10.2015
Maybe for these reasons, many people think social media marketing cannot work in B2B like it is in B2C, or does not work in general. OPENTEXT: A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. If you need more convincing, you can download my complimentary eBook, 166 Case Studies Prove Social Media Marketing ROI.


Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. They identified their target audience and monitored social media platforms for relevant topics and conversation. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download.


The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 million.



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