Social media retail research,recruitment marketing agencies,best social media advertising campaigns - Review

14.01.2015
Traditional marketing provides a better return on investment (ROI) for retailers than social media, according to a new report from ForeSee Results. The report found that social media interactions are a main influence for only 5 percent of visitors to retail websites.
The research found that more traditional marketing tactics like promotional emails (19%), search engine results (8%), and Internet advertising (7%), influence more visits to retail websites.
Don’t limit your social media platform and format choices when it comes to supporting the sales process.
Many retailers focus on mobile devices, both smartphones and tablets, to provide consumers with product and purchase information on the go. From purchase consideration to deal closing perspectives, don’t overlook the fact that shopping is a social activity.
Social media drives purchasing by providing additional information shoppers seek and allows them to get feedback from their family friends and social media contacts. Tags Blog, Chart, comScore, content marketing, Facebook, Parterning Group, Pinterest, Research, Shop.org, Steelcase, Twitter, YouTube. The influence of the internet, especially via social networking, on people’s purchasing behavior has grown over the years. At the National Retail Federation’s Innovate 2011 conference in San Francisco, held in March, the growing importance of Facebook as a platform for online marketing was highlighted. 75% of the retailers included social media in their marketing strategy in 2010, a 51% increase when compared to the year before.
Facebook was the social media platform that was used the most, with 92% retail CMOs using the site. Social media is a lucrative marketing platform for retail CMOs because of its effectiveness to reach consumers across demographics. One of the main reasons why customers interact with retailers on social media sites is to learn about products and promotions. Timing: Plan your social media campaigns after consulting the events calendar for the year. Using the right social media platform: Prior to designing a social media campaign, as an online retailer, you need to identify what social media platform is best suited to your needs.
By actively participating in their social media page, retailers can not only listen to what customers have to say, but also be a part of the conversation.
Following a poor holiday shopping experience, 68% of consumers who posted a negative review on a social networking site (Facebook, Twitter and Yelp) about their shopping experience got a response from the retailer. The retailers managed to convert 18% of those customers into brand advocates by listening and proactively responding to their complaints on the social web.


Following a response from their retailer, 33% of the consumers re-posted a positive review. We believe that driving revenue should feature among the top three in the checklist of basic expectations from your social media strategy and campaigns.
Update your content and keep fans interested – Fashion retailer Topshop uses interactive content and exclusive deals to keep people interested and drive traffic to its e-commerce site from its Facebook page. A customer spending more time on your social media site is a good sign; it means they are more engaged with the brand and therefore are more likely to make a purchase.
By focusing heavily on Twitter, retailers can use social communications to drive followers into their brick and mortar stores for promotional events and discount sales. The social giant is turning purchasing into a social decision by allowing people to show what they like and what they have bought, both online as well as offline. Retailers and marketers can create viral promotional offers and run deals on their Facebook page. Before investing additional resources into strengthening your social media presence, it is necessary to assess how well your current strategy is working, or if it needs to be improved further. Measure inbound traffic from various social networking sites in real-time (Facebook Twitter etc). Amazon was silent when unhappy twitterians (#amazonfail) protested on the networking site after the retailer censored gay and lesbian themed books. While social media marketing is not unexplored, the area has seen exponential growth over the last few years and appears to be a promising marketing platform for retailers in the years to come.
For many retailers, it’s difficult to track this because its impact often occurs before they know prospects are in shopping mode.
For retailers, social media is the must-be-seen-on real estate that attracts prospects and customers. To this end, understand who your customers are by creating both marketing personas and related social media personas.
To this end incorporate call-to-actions and tracking codes to be able to determine which of your social media and content marketing efforts contribute to sales. To take advantage of the opportunities social media offers, retailers must be present on appropriate venues and create effective content marketing. I need to bookmark this post to pull up whenever someone tries to argue that social media is not important. Retailers, who depended on traditional stores to drive sales, have found that the reach of social media extends beyond generating visibility; it is also a channel to generate revenue. For instance, the 2010 holiday shopping season saw retailers and brand manufacturers gain higher conversion rates due to social media.


Toys and baby products retailer ToysRUs uses Twitter to post special offers directly to their consumers. In the online retail business this will ensure a) you identify who your customers are b) target your social media campaigns towards the right customer base c) respond to queries and complaints in real-time d) retain your customers.
The Retail Consumer Report outlines how retailers are using social media to recapture unhappy customers and turning them into brand advocates.
YouTube, however, does not garner as much retailer response because not much importance is placed on YouTube as a social media channel, despite its massive audience and functionality. Monitoring your social media activities is a good way to measure customer loyalty and interest in social engagement. In fact, several social media experts are of the opinion that the retail industry is only scratching the surface of social media’s potential. Social media is a critical aspect of the purchase process regardless of where shoppers buy. Whether it’s Fifth Avenue, Rodeo Drive, Facebook or Pinterest – location, location, location is the retail watchword. Social media being the next logical marketing arena has prompted retailers to shift a percentage of their marketing dollars to this space. While retailers are looking to turn conversations to conversions, for consumers, directly shopping through Facebook translates into a better shopping experience. Displaying your products on a social networking site and not adding links for people to make a purchase is a missed opportunity.
Incidents like these throw light on what can go wrong when social media activities are not monitored, especially in the retail space. When shoe retailer, Steve Madden, recently ran a campaign to acquire 100,000 fans on Facebook, the company not only offered fans a discount, but also designed an enticing promotional strategy.
When compared to the retailer’s US page, which boasts +700,000 fans, this number appears unimpressive.
In addition to the growing popularity of Amazon’s US page, the retailer is running weekly sweepstakes, giving away home theatre systems. Meanwhile, online retail sales are expected to grow significantly in the next 3 years, and we’re sure social media will have a large role to play in driving those revenue figures upwards.



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