Social media resources for small banks,federal jobs in new york,jfk jobs,social media assistant san diego - New On 2016

15.05.2015
Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. Banks are not usually known for building warm and fuzzy communities around their products and services. Missouri Bank, known popularly as Mobank, is a financial institution with a cool vibe that makes them a natural fit to utilize social media.
Mobank did have to consider the reputation management implications of launching a Facebook Page where anyone can post anything about the bank in the public sphere. Social media was a big part of formulating a new and popular type of checking account at 1st Mariner Bank.
Social media has become a great customer service tool across many industries and banking is no exception.
But for banks that are more active in engaging with their customers over social media channels about their products, real-time search can be helpful in addressing problems with customers.
Bank of America sees many of the same questions on Twitter that they get on typical channels like via telephone or in person, according to David Knapp, who runs the bank's Twitter account, but they are starting to see social spaces as a potential channel of choice for customers to get the information they need. Though Knapp and Bank of America are now seeing much positive feedback on their Twitter account, when they first opened credibility was an issue. As Wachovia is absorbed into parent company Wells Fargo, the legacy division at the bank still continues. Banks that are using social media to brand themselves or to market a specific product or service have found success by integrating social tools into their existing campaigns or creating new ones that capitalize on the spirit of the community.
First National Bank of Omaha (FNBO), an online-only bank, encouraged customers to utilize the ease of transferring balances online to maximize the interest they earn on the money in their bank accounts via an innovative social media marketing campaign called the Pay Yourself First Challenge.
The current financial crisis has led many customers to distrust banks, which is one reason why many banks are now turning to social media as a way to become more transparent to customers and build trust. Nicolet National Bank has used social media in order to be more transparent, said Jeff Gahnz.
For FNBO, the emergence of social media has allowed for more opportunities to communicate with their consumers, which is important to them.


By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the charge when it comes to social media innovation. When we think of banks, we often think of impersonal bankers in pinstriped suits denying customers their request for a car loan or a mortgage. Kruskamp Jr., E-Commerce Marketing Manager for the bank, said that the bank asked through social networks what was needed most in their marketplace. However, because of the sensitive nature of banking and the openness of social media, customers need to be careful when sharing information with customer service reps on social channels.
Tim Collins, the SVP of Experiential Marketing, uses social media not only to service Wachovia customers but to answer questions about the status of the merger between the two banks.
Collins cited one very interesting miss in providing customer service through social media for Wells Fargo. Gahnz, Vice President of Marketing and Public Relations at Nicolet National Bank realized that as a small community bank, their competition could afford to spend his entire marketing budget in one week-long campaign.
As might be expected for such a large financial institution, different divisions have shown themselves to be more independent and innovative than the rest. The bank recruited contestants by having them submit videos via YouTube describing their saving goals, and during the competition each contestant blogged about his or her progress. David Armano, Senior Partner at Dachis Corporation, says that banks are like every other institution facing the evolution of the networks and websites providing empowerment to individuals, and that they must adapt to join the conversation.
The President of their bank answers questions directly on their blog, for example, and they have helped people with mortgage questions, business loan queries, and general finance questions.
Mashable is redefining storytelling by documenting and shaping the digital revolution in a new voice, new formats and cutting-edge technologies to a uniquely dedicated audience of 45 million monthly unique visitors and 25 million social followers.
These banks have tapped into the root of what social media means to the community, enjoying success in the way of returning real value for their institutions.
The world is changing, though, and even banks are trying to foster community rather than appear monolithic and imposing. The bank was able to use social communications tools and online surveys to develop a financial life cycle for their customers and identify that many people today establish a long lasting relationship with a bank in their late teens.


A study done by the American Bankers Association found that four out of ten banks polled said that they avoid discussing specific products and services in their social media efforts. The bank had been involved with listening on social media for years before they decided to open a Twitter account, which they use to help customers with questions related to checking products and online banking. But as he sat in a meeting and listened to the CEO of the bank explain something extremely complex in a matter of five minutes, he wondered how many people would want to be in that room to hear what he said.
Citi Credit Cards, for example, has launched a campaign that centers on the power of harnessing your Facebook network. They have also blogged their thoughts on the Troubled Asset Relief Program (TARP), where the money has gone, and why their bank participated. Focusing on customer service and adopting the personality of the people they serve, community banks and credit unions can really teach the big guys a thing or two about what it means to be close to customers. They also found that parents are a major influence in the decision of which bank people ultimately decide to use. Their Make a Difference, One Friend at a Time program combines the friends in your networks and charitable giving by promising to donate $50 to the charity of your choice for every approved credit card application your refer through your social graph. The contest helped to create awareness for their brand and showed current and potential customers how they can use FNBO's online banking tools to become more successful savers.
Community building is something that banks should be doing more of because many of the most important touch points in our lives from attending college, to buying our first cars and building a home, to starting a business and saving for retirement all involve a relationship with a bank.
With more research using social tools, they identified which features and benefits were important and which combination would give them a competitive edge.



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