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Using a common analytics tool across federal agencies will deliver an unprecedented, government-wide view of how well agencies serve their customers through the Web. Participation from 39 agencies offers data from a variety of types of websites within government.
Making analytic data more accessible will create new possibilities for agencies to collaborate to improve services.

GSA will send the agency POC a short, sign-up form to register their agency and work with them to implement the common page tag code. I (virtually) attended the Third Annual Safety Datapalooza last Thursday and was greatly impressed by the projects and initiatives for public safety. Citizenship and Immigration Services (USCIS) hosted our first Twitter Office Hours, a Twitter chat for USCIS customers.

Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public.

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