Social media marketing tips for restaurants,social media monitoring tools,job careers list,letter for employment opportunity - Downloads 2016

07.09.2014
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how. Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door. Here are 21 tactics and tips for using Facebook, Instagram and Twitter to drive more customers to your restaurant. If you want your place to be known as the neighbourhood hangout - create a tone (or even character) that you’ll consistently use across all of your social media platforms. If you want to be known for your great food - create your social media postings around your chef (or someone posing as your chef!). Facebook provides an incredible opportunity for dining establishments to connect with their clientele. This type of user generated content not only gets your customers involved with you socially, it creates a stronger bond and customer loyalty. You can use these types of photos to show that you’re an establishment that values the people that work for you. Twitter is a very successful marketing tool for restaurants, both large and small and from high end to fast food (including street trucks).


Getting your message to the right patrons in the right location is particularly true for your mobile users. I hope you’ve learned a little bit more on how to use these social media platforms to market to your restaurant patrons.
If you have a chain of restaurants, for example, use this feature to show images or updates from your various locations.
Use trending hashtags - To increase awareness about both your Instagram profile and your restaurant, include relevant trending hashtags.
Use campaign specific hashtags - When you’re running a particular marketing campaign (such as a contest or group offer), create a tag just for that promotion.
Group offers - Promoting your establishment through coupons and discounts has long been a part of successful marketing. There are many more tactics you can use, such as trying out Foursquare or Yelp, or creatively marketing with YouTube videos. You could, for example, have a long-term waitress or barman be the face of your social media. These social promotions add excitement, and a great reason to get your customers coming back to both your Facebook Page, and your restaurant.


Let’s outline three main tactics to employ when using hashtags on Instagram (or any social site). For example, if it happens to be #nationalcheesecakeday , and your culinary delights include cheesecake, post a scrumptious photo of that dish. For example, if you’re a bakery in New York, and are located in Soho, use geographic specific tags, like #sohoeats.
A photo contest can motivate your customers to engage with you, your menu items, and your restaurant.
Add in a social element, and make it a group deal- and you could have a viral campaign on your hands. If your place of dining is located in Seattle - make sure you check off the geo-targeting location of Seattle when you are paying for your promoted tweets. They will likely think about that photo, your menu item and your restaurant for at least a little bit of time.



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