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We have all heard the jaw dropping statistics on the massive proliferation of social media.
Local businesses have always thrived using word-of-mouth marketing and generating referrals from happy customers.
The biggest mistake many small businesses make when implementing a social media marketing campaign is not having a strategy or plan. As a wise man once said, “Failing to plan is planning to fail.” Don’t let another business’s lack of social media planning sabotage your social media success! This is an important step because your Social Media Marketing Plan will revolve around your primary objective and your individual goals. You need to know exactly what you want to accomplish with your time on social media, and for everything you do to revolve around achieving those specific goals. This is a bit of a segway, but I have two blog posts I highly recommend you read before you complete your Social Media Marketing Plan. For now though, print off the included Checklist so you can brainstorm your goals in detail – which will help you make the most out of your social media time. Use a time block, just 15 or 30 minutes a day max, and dedicate this specific time to social media marketing and growing your reach, finding affiliates or JV partners, connecting with brands, increasing engagement with your target market – or whatever your highest priorities are in your business at the moment. Social media (mainly Facebook and Twitter for the purposes of this article) have become increasingly pervasive. We have all heard stories of teenagers informing the world via Facebook of a planned party, with disastrous results! It is in my opinion that all Scranton & Wilkes Barre Business owners should pick up their Social Media game!
Social media sites have become a must-have communication and promotional medium for businesses to include within their marketing plan. Most small businesses cannot afford to spend the time and effort needed to effectively manage a business presence on multiple social media sites. For many businesses managing a presence on ALL social media sites may not be the best answer.

Now that you understand the marketing potential for each social media site you will want to narrow down your list of social media sites so that you can focus on the ones that are the best fit for your type of business. With social media management tools like Sprout Social, for example, businesses can manage their entire social media presence from a single, intuitive platform. With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn. 800 million Facebook users, millions of tweets per day, Facebook would be the fourth largest country… By now you should know that social media is not only here to stay, it is a crucial part of any marketing strategy. So it’s not hard to understand why using social media’s power to amplify word-of-mouth marketing messages is a must for small businesses. The “if we build it they will come” mentality is ineffective and will leave you bewildered and coming up with mistaken ideas like “social media marketing just doesn’t work in my industry” or “there is no advantage of using social media in my market”. Otherwise you can get sucked into Social Media, waste your time, and not see profitable results. It’s a great way to show “Fan Appreciation” for followers on specific social media channels.
Comparing the marketing opportunities and brand benefits of social media sites like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+ for business marketing will help you decide where to spend valuable time and marketing dollars. You might choose to still have a presence on all of the top social media sites, but you may also decide that you will focus your time and money on only a few sites that are the best strategic fit for your business. This plan may be as simple as assigning one or two people in your company to manage the constant flow of content to each site. Other popular social media management tools like HootSuite can help you launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple social media channels. Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing. It’s a fast and easy software that gives a solution to all my online marketing needs, and in addition to the social media management, i create SMS campaigns, emails, voice messaging and some more easy and effective features. And small, local businesses in particular have a tremendous amount to gain on social media platforms.

However, social media has had slower adoption in local small businesses mainly due to lack of resources, hurdles with technical know-how, or uncertainties about effective usage or social media ROI.
Develop a social media marketing strategy and leverage the social media platforms to achieve your business goals. You can also use social media for market research, and reward your followers for surveys & feedback. That’s why you want to focus on your “true fans” and also on conversions – the truest metric to determine the success of your social media strategies. Bands and performers use social media to build a fan base and keep it informed of their plans and movements. Choosing which social media sites have the biggest potential for marketing your type of business is the best way to maximize your time.
A closer review of B2B and B2C marketing opportunities by social media site will help you decide which sites may offer the biggest potential for your business. Or, it may include using a social media management or automated marketing tool that feeds updates to multiple sites from one platform. The 2011 Social Media Marketing Industry Report showed that when using social media, small businesses are twice as likely to discover qualified leads over other business types.
I’ve also heard business owners say that they tried social media marketing and it was a waste of time.
Unfortunately this is what many small businesses do and then they declare that social media marketing doesn’t work. As time goes on the answer is becoming more and more prominently YES, so if you are not using the resources that are available through Social Media websites your competition more then likely is.

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