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Generate leads and build loyalty – one of the primary goals of using social media is to increase the number of qualified leads that visit your web site and to help in cultivating loyalty for existing customers.
Get creative – not only should you have very enticing and interesting content for your social media pages, you should also experiment with various forms of multimedia including images and art, graphic design, info-graphics, and even short videos that can be placed on YouTube or Vine.

The function of social media, when it comes to marketing, is to allow companies to communicate throughout the day to their audience without requiring an opt-in effort by the consumer such as opening an email which can be intrusive and annoying.
The most common mistake social media marketers make is focusing on sales related posts such as a discount offer, which are boring and only have diminishing returns.

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