Social media impact on business performance,free social media monitoring, - Try Out

In this article (Part 2), we focus on the measurable KPIs that can be used to monitor social media performance and business impact. To leverage the Six I’s approach, Key Performance Indicators (KPIs) should be agreed for each social media channel and for overall ‘buzz’.

The article then introduced our Six I’s approach to measuring social media performance and business impact.

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