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Recent research from Pew Research Center found that the percentage of female internet users who use social networking sites well exceeds that of men (75% vs 63%, respectively) and women are also more active in their use of these sites.
How Technology Helps with Relationships on Social Media Share205 Tweet699 +146 Share214Total Shares 1KSocial media relationships lead to engagement, engagement leads to action and action leads to sales.
If you want long-term success on social media, you’re going to need to build relationships.

In this article, I’m going to give you practical tips for tracking and managing relationships using technology.
A social media monitoring tool that tracks mentions across multiple platforms is extremely useful.
If you are building the wrong audience then you’re not going to build relationships with the right people.

Women are the "low-hanging fruit" of social media today and deserve closer attention from marketers.

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