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Average Social Media Editor salaries for job postings in New York, NY are 36% higher than average Social Media Editor salaries for job postings nationwide. The bot, named Blossom, helps predict how stories will do on social and also suggests which stories editors should promote. RELATED ARTICLEHow 7 news organizations are using Slack to work better and differentlyJuly 30, 2015A new tool built by the Times’ data science team is trying to remove some of the guesswork involved in finding the right story to post to social. The idea for Blossom came out of discussions with Alexandra MacCallum last fall after she was named as assistant managing editor, overseeing audience development and outreach.
Does this emphasis on social media imply that there will be a drive toward short, sound bite articles.

Blossom, an intelligent bot within the messaging app Slack, predicts how articles or blogposts will do on social and also suggests which stories editors should promote by drawing from enormous stores of data, including information on story content and performance metrics such as Facebook post engagement. Francesca Barber, a growth editor on the International Desk, serves as a sort of product manager, helping Russel figure out which of the many features requested by different desks at the Times to prioritize. No one is necessarily clamoring for complete automation of the social media sharing process, but plenty have requested other helpful features to be added to Blossom. While the humans behind the Times’ social media accounts have refined their voice and craft, the process of handpicking which stories to feature can still be laborious and involves quite a bit of trial and error. With Blossom, a social editor thinking about promoting a specific Times story can ask what’s been happening with that story in terms of social engagement, or else ask for some predictions.

8 publishers on how they’re bringing in moneyExecutives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success.

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