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The Winter release also extends CisionPoint’s publicity value metric to social media – permitting users of CisionPoint analytics to measure the impact of their communications against all media types. CisionPoint enables users to plan, connect, monitor and analyze their campaigns through a single software platform. Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals.
Cision Enhances College and University Program, Offering Free CisionPoint PR Software to U.S.
One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. One of the most innovative and brilliant approaches to editorial calendar tools we’ve encountered is VMWare’s “enterprise social media network,” SocialCast.
This all-in-one marketing solution boasts that it’s the only editorial calendar tool built for the social media age.

With the most distribution channels of any PR software solution, CisionPoint enables users to easily take advantage of every major means of connection to reach out to their audiences,” said Joe Bernardo, President and Chief Executive Officer of Cision North America. Publicity value for social media measures the number of comments, views, votes Twitter followers, and more. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. The software tracks the workflow of your content marketing from strategy to execution and social distribution.
There’s certainly some social elements, but this product allows you to create products, assign tasks, track progress, and collaborate in a way that could totally revolutionize the way you work. Designed specifically for “high volume” companies, like their current customers Toyota and Sprint, this software’s editorial calendar features include a simple dashboard of tasks that need to be accomplished, an unlimited number of shared calendars, and workflow management.
ContentDJ certainly bridges the content marketing lifecycle exceptionally well, and users can track and plan original content, optimize social media posts, and source content for curation from the dashboard effortlessly.

If your media team is creating an enormous velocity of content, it may be worthwhile to invest in this platform which can manage hundreds of tasks, deadlines, and concepts at any given time.
You can schedule and assign tasks and dependencies to a number of users within the calendar feature, which offers the added benefit of automated social publishing. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness.
The robust platform offers quite a few more capabilities than just acting as a content calendar, including social publishing and analytics. This WordPress extension can be a life-changing addition to smaller teams, but keep in mind it’s capabilities for tracking content offers and social media posts is rather limited.

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